- 14 September 2015, 17:00 in E-Commerce

The Dangers of Discounting in E-Commerce

Many e-commerce retailers offer discounts and huge sales to their customers to help drive sales. The customers are happy and sales go up, so this seems like a win-win situation for both the retailer and the consumer. Truth be told, discounting e-commerce products can harm most businesses in the long term.

The below informative infographic shows the dangers of discounting as well as how to get your customers to buy your...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 14 September 2015, 08:00 in E-Commerce

E-Commerce Website Localisation: Planning a Culture Specific Customer Journey

In today’s post-GFC (Global Financial Crisis) world, the economic scenario is such that many countries are...


- 3 September 2015, 13:00 in E-Commerce

eBay at 20: Still an Innovator

eBay was one the first websites of its kind and by giving people a high level of bargaining power it completely democratised ecommerce. With its...

- 3 September 2015, 10:00 in E-Commerce

Europe Reigns Supreme at Converting Browsers to Buyers

Despite traffic to product pages continuing to rise, global conversion and add-to-basket rates have been steadily declining since the first quarter...

- 27 August 2015, 10:00 in E-Commerce

Trust Signals in E-Commerce: What Influences European Users to Convert?

Trust seals, as well as customer reviews, are often incorporated by various online shops in order to illustrate their credentials. Although we know...

- 25 August 2015, 10:00 in E-Commerce

The Five Payment Mistakes Digital Marketers Can Help Brands To Avoid

Ensuring your business lives and breathes a ‘customer-first’ mentality is a marketer’s job. Seeking out, testing, developing,...

- 25 August 2015, 08:00 in E-Commerce

And it All Started with Pizza... Bitcoin in 2022

"Show me the child until the age of seven and I will show you the man," quotes British film director Michael Apted in his critically acclaimed Up...

- 17 August 2015, 13:00 in E-Commerce

What The UK Teaches the World About Mobile Commerce

If mobile shopping were an Olympic sport - and let’s face it for some of us it is - the United Kingdom would be going home with the gold....

- 31 July 2015, 13:00 in E-Commerce

Ecommerce: How To Deliver Excellence

From a decade of close work with Ecommerce professionals, I’ve picked up several key tips of the trade. While the industry has experienced more...

- 31 July 2015, 12:00 in E-Commerce

Can you learn from Amazon as fast as Amazon can learn from you?

In case you missed it, Amazon turned 20 years old recently and celebrated it with a one day sale: Amazon Prime Day. The one day event was dubbed...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS