- 15 April 2014, 17:00 in E-Commerce

Top Five Tips for Retailers: Building a loyalty programme

Loyalty programmes are a great way for small retailers to set up reliable dialogue with their core customers, whilst also promoting their brand and creating revenue streams to benefit both them and their customers. These schemes are also a great way to leverage existing gift card infrastructure to create a loyalty programme that drives customer acquisition, retention and behaviour.

My top tips are as follows:

1. Keep it simple. Customers need to...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 7 April 2014, 17:00 in E-Commerce

Open All Hours: The Rise of The Omniconsumer

The past few years have seen the winds of technological change advance and transform the...


- 20 March 2014, 13:00 in E-Commerce

The Magic of Search in Retail: Lessons from Germany and beyond…

How European retailers are creating the finest shopping experiences  How can retail chains gain market share in ecommerce and at the same time...

- 13 March 2014, 08:00 in E-Commerce

Top tips for Successful Selling on Online Marketplaces

Without enormous marketing budgets, small start-ups and home businesses often rely on personal networks to get the ball rolling. Until they have a...

- 11 March 2014, 08:00 in E-Commerce

eCommerce 2014: The Year of Evolution rather than Revolution

When it comes to eCommerce, this will be a year of evolution rather than revolution. We won't see anything radical per se, rather a maturity of ideas...

- 7 March 2014, 09:00 in E-Commerce

Predicting Customer Behaviour is the key to Building Customer Engagement and Conversion

The world of commerce has changed considerably. Where once stood your local corner shop now stands an ever-expanding sea of online merchants. More...

- 24 February 2014, 17:00 in E-Commerce

Transformative Retail Technology: Providing an “In-store Experience,” Direct From Your Sofa

It’s no secret that online shopping has become increasingly popular in recent years. With the proliferation of mobile devices such as laptops,...

- 20 February 2014, 13:00 in E-Commerce

5 Best Practice Hints for Maximised E-Commerce Success

As a matter of principle, individual online shops require their own unique optimisation measures. Nonetheless there are a number of recommendations...

- 17 February 2014, 13:00 in E-Commerce

Russia’s Stricter Customs Procedures Should Not Deter Online Retailers

It was recently announced that Russia has introduced stricter customs procedures making it harder for internet users to buy goods from abroad. While...

- 14 February 2014, 13:00 in E-Commerce

Ode to the Shopper

The poem is an 'ode to the Valentine's Day shopper' and tells the story of a man taking a journey across the high street, the web and his social...

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