It’s official, the UK is a nation that has fully embraced the online video revolution and places YouTubers as the most trusted source of information when they’re looking for products or services online. A new survey, conducted independently by OnePoll and powered by BuzzMyVideos, highlights the extent to which the UK has become a hotbed of innovation in online video and just why brands are all flocking to online video in order to reach consumers.
The results show a staggering consumer affiliation to YouTubers with nearly half of all respondents citing an online video review as the most trusted source of information over any other medium. Its closest rival was a magazine review at 23%, with TV garnering just 14% and radio 2% of the votes. It has also been revealed that nearly half of all respondents turn to online video to find out how to do something in their daily lives.
With such high trust placed in online videos, it therefore comes as no surprise that 93% of respondents had positive feelings towards any products or services featured in a video and 89% more likely to buy after seeing a good review. Nearly half of respondents would be more likely to investigate a product, brand or service seen in a video with 59% of 35-45 year olds surveyed saying they are either neutral or more likely to investigate what they have seen.
The UK truly is a nation with a huge appetite for online video with usage growing fast among all ages, demographics and locations. Public perception of online video has evolved alongside a maturing market. The Online Video Barometer has revealed an incredible level of trust in YouTubers both as entertainers and influencers among the general public. This credibility marks a clear cultural shift and one which smart brands in all sectors are switching on to - and if they’re not, they need to be quick!
Brands who innovate in this area with creative strategies to involve YouTubers will very quickly reap the rewards as a result. 2015 looks set to be a game changing year for the industry.
By Paola Marinone, BuzzMyVideos
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