The Guardian has teamed-up with Integrated Live, the new look marketing show.
Over the last four years, the Digital Marketing Show has welcomed more than 25,000 marketing decision makers and 300,000 have visited the Digital Marketing Magazine.
Such is the ubiquity of digital in our daily lives that the famous show has had a makeover, and will be moving forward in 2016 as Integrated Live. As Diageo's CEO Ivan Menezes said: "It's not about doing 'digital marketing', it's about marketing effectively in a digital world."
Supported by the Guardian media and tech network, Integrated Live will welcome 10,000 modern marketers to London in November. The Show will still be the same content rich event with more than 120 free-to-attend presentations led by industry specialists, but it just doesn't make sense for 'digital' to stand in splendid isolation.
The focus of this established marketing trade show was announced at a soapbox debate event at Shoreditch House earlier this month, where the Show's new partnership with the Guardian media and tech network was unveiled.
After an open-mic session stirred up debate, guests and key industry figures shared a glass of wine while discussing the condition of the digital element in the marketing ecosystem of today.
Commenting on how fundamental integration is to digital marketing today, event founder Nick James said:
"The holy grail of marketing is when multi-channels; television, print, digital, radio, face-to-face and outdoor, combine to collectively achieve success. It's all about creating great customer experiences."
Interested in exhibiting at Integrated Live? Book before end March 2016 to benefit from early bird pricing and special promotional offers – Call Benjamin Thomas on 0845 5000 328 or email firstname.lastname@example.org
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