Ted Baker and digital creative agency SMACK, have teamed up for a third year running to roll-out Ted Baker's digital Valentine's campaign, 'Hook Your Sole-Mate'.
London creative digital studio SMACK was asked by Ted Baker to create an interactive and engaging microsite to net the Valentine's Day punters.
In return, SMACK have designed and built a responsive microsite that uses psychedelic graphics and bespoke illustrations to create a simple fishing game, injected with Ted's signature quirky style.
The campaign aims to deliver an attracively designed and cleverly executed drive that will flesh out the luxury UK fashion brand’s ‘Hook your SoleMate’ theme. The theme will adorn Ted Baker store windows in the period running up to Valentine’s Day.
Incorporating cute animation, the game invites users to fish for a sole mate. If they reel in a match, they're invited to enter their details for the chance to win prizes.
Lubna Keawpanna, SMACK's creative director said: "We were delighted to be invited back to build on the success of Ted Baker's digital Valentine's campaigns for a third year running. We particularly enjoyed bringing this year's vibrant theme to life through fun, eye catching animations".
Ted Baker Brand Communication Director, Craig Smith said "SMACK has done a great job of running with the theme to develop a digital execution that resonates strongly with our audience. We're very pleased and have enjoyed working with SMACK again. Talking to our customers in an innovative way is key to our global marketing strategy at Ted Baker. Through the 'Sole Mates' game, we are able to playfully engage both existing customers and introduce new audiences to the world of Ted."
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