The UK invests more in the United States than any other nation in the world at $449 billion in 2014.

Figures from the CBI show that the UK invested $76bn more than the next biggest contributor, Japan. And the UK received $123bn worth of invest from the US in 2015, the fourth largest some in the world, and the largest in the EU by quite some distance. 

Following the vote to leave the European Union, the US is likely to become an even more important trading partner for the UK. And that means it will be even more important for marketing teams to know how to market their business, services and products to the States. 

Localise your SEO

Writing for the Digital Marketing Magazine in June, Daniel Taylor spoke about the importance of localisation for international SEO as a key method of marketing abroad. 

"When it comes to creating a website that will be accepted as native by a user in another country, you have to make a little more effort," he said. 

"When it comes to SEO, for some reason a lot of people forget that it’s important to think about how they browse the Internet themselves, how they interact with websites and importantly, how they convert."

He warned that it's not enough to assume that writing in a certain language, let's say English for ease of example, will set you up for success in all English-speaking countries. 

Daniel explained: "Language is fluid, disruptive and moves across borders and oceans, it evolves and adapts over regions. By assuming that all languages are the same, you run the risk of alienating users and ignoring vital, local terminology that could lead to conversions.

"Localising by region and not by language will also keep the engines happy as they’ll see a strong website provide a lot of great content in many different languages, which is great for users."

 

By Jonathan Davies, editor of the Digital Marketing Magazine

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