Arsenal Football Club has become the first British football team to reach four million followers on Twitter.
The North-London club are also the first British team of any sport to reach the landmark.
Only Spanish giants, Barcelona and Real Madrid have more Twitter followers than Arsenal.
Arsenal just pipped Chelsea to the four million mark, with the West London club around 1,500 followers short.
Arsenal Media Group managing editor Richard Clarke said: “We are proud to be the first Premier League team to reach four million Twitter followers.
"We are fortunate to enjoy fantastic support right around the world and social media has proven a brilliant way of engaging with our fans, wherever they are.
"Last season we led successful Twitter campaigns around key events such as the signing of Mesut Ozil, the FA Cup final victory and the subsequent parade - where we tweeted video from the top of the bus. We even got Arsène Wenger to do a Twitter Takeover for the first time.
"With the new season fast approaching, we’ll be looking to introduce more innovations in the months to come.”
In addition to its main account, Arsenal also has American, Spanish, Indonesian, Vietnamese and Japanese accounts.
Arsenal provides breaking news, behind-the-scenes videos and images, competitions, match updates and 'Twitter Takeover' where players and staff answer questions from supporters.
By Jonathan Davies, Editor of Fresh Business Thinking.
Originally posted on Fresh Business Thinking.
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