London based hair and beauty training providers, The London Hair Academy and The London Makeup School, have announced an impressive 60% increase in turnover in the past 10 months alone, thanks to working with Climb Online, the digital marketing agency founded by Apprentice winner Mark Wright.

Having taken part in the final task of the popular BBC series, which saw Mark and his team pitch Climb Online to potential businesses, The London Hair Academy decided to sign up as an official client in October 2015.

Since this date, Mark and his team of 30 digital marketing specialists have successfully worked with both academies to help build turnover from £740,000 to £1.2 million with the introduction of a comprehensive digital marketing strategy.

Richie Perera, Managing Director of The London Hair Academy, confirmed:

“Climb Online has been managing our Google AdWords campaign for just 10 months, and during this time have managed to increase our click through rate by 122%, our ad clicks by over 58%, our Cost-per-Acquisition by 36% and most importantly our conversion rate by over 100%.”

“With numbers like that there is no need for words. That’s a successful campaign in any online marketing agency’s books.”

As a result of this accelerated growth, both The London Hair Academy and London Makeup School have expanded their training locations to increase capacity for training students by 50%. Of all 65+ spaces available per year, Climb Online is responsible for filling 80% of them through its digital marketing campaign.

Mark commented:

“The past eighteen months or so has been an incredible journey for both Climb Online and many of the clients that we work with – in that we have all experienced such incredible growth."

"The London Hair Academy and The London Makeup School are an excellent example of this, and demonstrates just how effective a well-managed digital marketing campaign can be for aiding business development. I couldn’t be more proud and look forward to working with both Academies for many years to come," he added.

Climb Online is the most successful business to have been founded by an Apprentice winner to date, having secured contracts with a vast number of high calibre clients including Emirates Group Imagine Cruising, Be Wiser Insurance and Groupon. January 2017 will see the agency secure a second year turnover in excess of £4 million.

 

About The London Hair Academy and The London Makeup School

The London Hair Academy and The London Makeup School are recognised as the most progressive hair and beauty schools in the industry. Recommended by Investors in People for the Best Newcomer award 2014 and Excellence in Leadership and Management 2014, both schools are the fastest growing academies in their fields with the most up to date training methods. Every year the schools go through a rigorous assessment process to ensure they are delivering the highest standard of training. Our syllabus reflects this – taught by professional hairdressers and makeup artists, our qualified tutors stay in touch with the latest trends by being commercially active as freelancers within the industry and bringing this knowledge back to our students. The market is continuously introducing new trends in today’s dynamic beauty industry which makes this current knowledge a valuable asset for all students.

About Climb Online

Founded by Mark Wright and developed in partnership with Lord Sugar, Climb Online is quickly becoming the UK’s ‘go to’ digital marketing agency, spanning across three office locations in London and Manchester.

Boasting an impressive portfolio of over 230 clients, the agency has established a prestigious reputation for its expertise in digital marketing and quality customer service, working hard to develop bespoke digital strategies that increase brand awareness online and really drive results.

With a client retention rate of 92%, including renowned brands Groupon, Be Wiser Insurance and Company Check, the agency turned over an impressive £1.7M in its first year of trading alone, and is forecasted to double this by the close of 2016.

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