- 26 June 2014, 03:00 in News

Unified Marketing drives 42% better results in Transforming Customer Data into Action

With the number of siloed applications and fragmented data sources spiralling out of control, organisations that embrace unified marketing are experiencing much stronger results than their peers, who are doing nothing to tie their technologies and data together. This includes a 42 percent higher score in turning data into action, a 38 percent improvement in maximising their existing marketing tools, and a 69 percent increase in quantifying marketing results.

These are...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 25 June 2014, 11:18 in News

Three Quarters of Retailer SMEs Plan to Expand Overseas With Affiliate Marketing

As many as three quarters of online SME retailers in the UK are planning to...


- 25 June 2014, 10:07 in News

Searches for England Football Team Eight Times Higher than Wimbledon

Whether you’re watching the World Cup in a club, pub or even your lounge, chances are that somebody in the room will have one eye on the screen...

- 24 June 2014, 12:15 in News

Brands Forget Loyal Followers in a bid to drum up New Business

Existing customers are being left frustrated, with almost half considering a switch in provider, finds new research.  A survey of more than...

- 19 June 2014, 17:00 in News

Increasing Consumer Demand for more Relevant and Personalised Online Experiences Enabled by Social Login

New research, by Janrain, has highlighted the increasingly negative impact of mistargeted content on consumer engagement, brand image and...

- 9 April 2014, 13:00 in News

Tablet Ownership Up 63% as UK Digital Ad Spend Hits Record £6.3BN

The mobile ad spend has doubled to break the £1bn mark, meaning mobile advertising now accounts for £1 in every £6 of...

- 27 August 2013, 16:52 in News

Consumers Willing to Pay More for Brands that Engage Online

Consumers and business buyers are willing to pay up to ten per cent more for goods and services from brands that offer them interesting content and...

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