- 13 August 2015, 14:30 in News

Video Encourages Brits to Hit the ‘Buy’ Button

A survey of 2,000 British consumers has revealed that over three-quarters (77%) of consumers say more ‘real life’ experiences – via video and multimedia content – would help drive them to make a purchase on UK fashion sites.

The stats also reveal that British retailers still have work to do to deliver an online shopping experience equal to shopping in-store, as nearly two-thirds (65%) of Brits still miss the ability to...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 7 August 2015, 09:00 in News

Ofcom Smartphone Report Highlights Need for Urgent Overhaul of 999 Services

As Ofcom's 2015 Communications Market Report reveals that smartphones have become the hub of our...


- 5 August 2015, 10:30 in News

Eight out of Ten Big Ticket Retailers have No Public Review or Rating System for Customer Service

Following the announcement of an investigation into online reviews by the Competition and Markets Authority (CMA), a new survey by Aura Corporation...

- 5 August 2015, 08:30 in News

Marketers need to Break the Mould!

One campaign, many channels. Marketers are lectured on this all the time but is it actually happening? According to senior marketers the answer is no...

- 20 July 2015, 13:15 in News

The Evolving Digital Lifestyle of the Mobile Consumer

As multi-device surfing grows, mobiles remain central to consumers’ internet experience, with well over three quarter’s (83%) of global...

- 1 July 2015, 09:00 in News

It’s Time to Refresh your Digital Marketing Strategy

A lot can change in just one month in the digital space - make that 12 months and you’ve got some serious catching up to do if you’re not...

- 29 June 2015, 11:30 in News

will.i.am at Cannes Lions: 'I don't give two s**ts about your advertising'

Global music star and entrepreneur will.i.am said he doesn't give "two s**ts" about advertising, unless it adds value to people's lives, at the...

- 24 June 2015, 14:00 in News

Swipe Mobile Ads Increase Consumer Engagement

Nine out of ten don’t click on ads even though they are interested in the message.


- 23 June 2015, 14:00 in News

Consumers to Brands: The Louder You Scream, the Less We Care

In a recent global survey of more than 2,200 consumers worldwide, 63% of respondents said that they are highly annoyed by the way brands continue to...

- 6 May 2015, 09:00 in News

One Week. One BIG Discount.

As the year (as always!) flies by, we're now in May and just one week from the Digital Marketing Show Mid Term! From how to create 5* campaigns to...

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