Business will live or die based on the success of their online presence. Customer interactions are driven increasingly by a variety of online touch points and ever-decreasingly by physical in-store/in-branch conversations.
Websites are at the heart of a client's business and the engine which powers all customer facing online interaction, as well as the mechanism via which digital marketers gather data and intelligence about their customers' behaviours and habits. Modern websites need to balance great design, insightful content, UX, speed, security and so much more.
The opportunity for digital agencies is immense, but the pressure is on to get it right for clients the first time, every time. Sites need to be scalable, easy-to-use and work as an engaging platform for hosting company content. Getting the CMS right is crucial.
Developers will often have preferred 'go to' platforms, but in such a fast-paced sector, there is no room for complacency and regular re-evaluation is important. Here we discuss why WordPress is the enterprise CMS of choice.
#1 Proven success for big business
Twenty-six percent of the entire web is built on WordPress, that's more than 74 million websites that have been created through the platform to date. And for all of the websites using a content management system (CMS), approximately 60 percent of those sites are powered by WordPress. Yet WordPress still battles with a perception that it is not enterprise-grade, or enterprise-ready. This isn't the case: enterprises such as UBER, Siemens, Hallmark and National Geographic all run on WordPress.
#2 Flexible, scalable and secure
Agency life can be challenging. Managing multiple site builds for a wide portfolio of clients is not easy. However, flexibility, scalability and security are three unifying factors which all sites require. Agencies need to ensure they offer clients a website platform that is flexible and easily adapted.
The WordPress open source developer community offers an unrivalled selection of robust, secure plug-ins that offer simple web personalisation. This focus on security further extends to WordPress automatic update features to prevent cyberattacks. When combined with a managed WordPress hosting service digital agencies can build a proven model to outsource even more diligent monitoring.
#3 Brands as publishers
A crucial aspect of any website is to promote and showcase the great information and content companies have to offer. Today, many brands are taking publishing into their own hands and looking to have direct relationships with their stakeholders. Agencies must encourage brands to bring their websites out of their IT department and into the hands of marketers and brand managers.
The best corporate web strategies are those that empower knowledge specialists and content creators. By choosing a simple CMS, businesses can engage their employees to publish content themselves. This allows a greater diversity of content published, real time updating of stories and less reliance on one technical individual with the relevant expertise. The ease of use and flexibility of WordPress (rooted in its blogger origins) makes it a perfect choice for driving the 'brands to publishers' revolution.
Agencies must utilise the best CMS for clients, one that is scalable, easy-to-use and provides an engaging platform for promoting content. WordPress has proven itself as an effective and enterprise-grade platform, and should be the CMS of choice for all brands.
By Fabio Torlini, MD EMEA, WP Engine
GDPR Summit Series is a global series of GDPR events which will help marketers to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond. Further information and conference details are available at http://www.gdprsummit.london/
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