Never has marketing automation been more crucial for marketers across every business sector. Marketers need to understand the tech advances that are transforming and disrupting the landscape.

We’ve teamed up with Act-On Software for a dedicated webinar looking at the current state of marketing automation in the B2B area, and how marketers can do more than just the basics.

On 14th December, Kate Jameson, senior manager for EMEA marketing at Act-On Software, will be discussing how marketing leaders are judging success, where they allocate their resources, which functions of marketing are producing the greatest results, and the impact that technology has across the full marketing funnel – from brand awareness to demand generation, all the way through customer advocacy.

During this session, you’ll learn:

  • Information that will help you rethink your current marketing strategies and successfully respond to today’s digitally disrupted world
  • How companies that have adopted MA are seeing positive impact on their bottom line and what their expectations vs. reality were
  • How businesses have used marketing automation, the positive results they’ve seen
  • Actionable tips on how you can start implementing marketing automation right now

This webinar will take place on the 14th of December and will help put you and your business in a much stronger position as you prepare for the New Year.

Don’t miss out - Sign up now to secure your place!

If you are unable to make the webinar, register anyway and you’ll be able to access the recording when you’ve got a bit more time on your hands.

By Olivia Morgan, Digital Marketing Magazine

GDPR Summit Series is a global series of GDPR events which will help marketers to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond. Further information and conference details are available at

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