The rise in photo sharing and real-time videos has seen our digital world revolutionised by imagery. From the increasing popularity of platforms such as Instagram and Snapchat, and the now mandatory need for image based content, it’s no surprise that the app industry is expected to be worth over $77 billion by 2017.
With a staggering 75 billion downloads in 2014, App design is a becoming a hot market that everyone wants a piece of, and after the poor performance of Photoshop Touch App, Adobe is attempting to dominate once again with a new mobile friendly app that brings the full features of original Photoshop to nimble fingers app addicts.
Under the current codename of ‘Project Rigel', the new app will include many of the same editing tools as the desktop version, but attempting to compete with current image editing apps, it’s focus will be those who are unfamiliar with the Photoshop tools in the hope a new generation of Adobe users will be converted.
Official details have been confirmed to be released at it IMAX conference in October, but there is already a buzz around the app that will available on all smartphones by the end of the year.
For those with digital roles in social media and content creation, this instant editing app is going to become a firm favourite.
Where once Adobe’s primary customer has been graphic designers, the need for more instant edits on-the-go has seen image editing apps favoured more highly by those in the digital sectors, having to make company images look good to promote products or services and of course updating social media during events.
On the other end of the spectrum many of Adobe’s original customers are reluctant this will be on any benefit to their job roles. Although the app is going to allow them to pickup their work that they’ve done on the desktop and continue the work on their mobile, the current size of many mobile devices doesn’t open itself easily to design.
When the app is launched in October it will be interesting to see how this app competes against free image editing apps that offer more streamlined effects.
Will the tools on offer be a little excessive for the unfamiliar? And will it truly be considered ‘useful’ by designer?
All we truly know, is that image editing apps are on the rise, and Adobe are going to have to pull out something spectacular to make people pay the price.
By Chris Hardy, Director of Xchange Training.
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