The virtual reality market will be worth £72 billion by 2021, in the UK entertainment and media sector alone, according to PwC reports.

With the virtual reality (VR) and augmented reality (AR) industry continuing to grow and develop across the world, keeping up with it all can be a bit of a minefield.

VR and AR are two technologies changing the face of both inbound and outbound marketing approaches, leaving many marketers worried about the potential repercussions of the unknown.

PwC’s VR/AR lead, Jeremy Dalton believes these technologies will play a significant role in influencing our personal and business lives in the future.

Join Jeremy at Integrated Live Marketing Summit, on the 21st of November, as he explains how VR and AR will help solve consumer engagement and awareness issues. Traditional or emerging, digital or physical, virtual or augmented – the approach must be tailored to the audience.

Learn how to interact with the world in a completely different way, and discover the traditional and digital tools to take your marketing campaigns to the next level at Integrated Live Marketing Summit.

For more information about the conference and to book your tickets go to the website.

Take advantage of our ‘early bird’ discount and save over £200 for a limited time only.

 

By Olivia Morgan, Digital Marketing Magazine


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