Originally featured on the Creare Advice Centre.
There is no denying the fact that over recent years marketing has swung towards the digital realm yet believe it or not, the term ‘Digital Marketing’ didn’t even exist a decade ago.
Gone are the days of the ‘Mad Men’ and in its place a more youthful, technologically advanced counterpart has risen to power.
This begs the question, are traditional marketing methods still relevant in today’s marketing domain? But more importantly, if they are, what works best?
Traditional vs Digital
Typically the term ‘traditional marketing’ refers to business cards, printed ads, magazines, posters, TV commercials and brochures. Whilst still using these fundamentals, Digital Marketing has risen up as a slicker, faster and more creative solution for businesses.
So what are the main benefits of digital marketing?
With the right tools and partners a Digital Marketing strategy can be achieved fairly cheaply as it can eliminate the need for a presence in costly advertising channels such as newspapers, and more ‘traditional’ directories.
Traditionally businesses spoke to consumers in the hope a message got heard but now e-marketing encourages interaction and should initiate a constant dialogue between businesses and clients.
Social media platforms have also enabled engagement in the form of ‘like’, ‘share’ and ‘follow’ options allowing the opportunity for businesses to promote their business directly to the end user.
The Intangible Domain:
Digital marketing encourages highly dynamic and high-speed communication. Text, images and video can be manipulated in any number of ways at any given time allowing a piece of content to be released to an audience of any size in the blink of an eye.
Simple to Measure:
Finally, unlike traditional methods, in the world of digital you can see in real time what is or isn’t working for your business and you can adapt very quickly to improve your results. Using tools like Google Analytics to measure traffic on your website or blog is an easy way to see if you are meeting your targets.
Level Playing Field:
In a world where success is measured by your bank balance, any business can compete with a competitor thanks to digital marketing. An effective website is the window to any business and coupled with a robust online marketing strategy companies of any size can become noticed alongside or above their competitors.
Which World is it Best to Live in?
Some commentators claim that traditional marketing methods are dead in the water and that certainly seems to be the case in the current global climate. Digital Marketing ticks all the right boxes: it’s cutting edge and flexible but most importantly, it’s instant.
As good as Digital is though, the reality is that the most effective marketing strategies are integrated. Those plans that incorporate elements of both traditional and digital strategies into a cohesive package have proven to attract the desired target market.
Your marketing campaign doesn’t have to be a case of either/or however if you want to move forwards and take advantage of wider opportunities, there’s no better time to incorporate Digital Marketing into your strategy. Give your business the best chance. Be part of the now.
By Hannah Green, Head of Marketing at Creare.
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