You’ve just delivered a fantastic webinar surrounding an engaging topic with great content, but like many companies, once the webcast has finished, the curtains are drawn and it’s never to be seen again.

But with more than 20% of registered viewers coming back to view your webinar on demand, and 13% of audiences viewing both the live and on-demand events, your webinar doesn’t have to go to waste.

Enabling your webinar content to be viewed across different platforms and using it to create new content are just a few simple ways to extend the life and value of your webinar and bring it back from its dusty grave.

Distribute your webinar content across multiple channels

Boost the exposure of your company and products by delivering your webinar content across multiple channels and tailoring it to meet audience needs on different platforms. Once you have gained the trust of the community members for each channel, the more eager they will be to engage in your webinar and the longer it will stay alive and kicking.

The use of social media sharing and embedding your webinars on relevant websites can also encourage visitors who wouldn’t otherwise watch your webcasts, which can not only broaden your audience but also allow you to gain business contacts.

Create an on-demand strategy for archived webinars

By making your webinar available to view long after it goes live means it reaches a better amount of people who can’t watch it when it originally airs. After all, only 42% of people who register to watch the live webinar actually attend it, and it’s an effortless way of boosting your content marketing success.

However, you should promote your on-demand webinars in the same way you would promote live ones – whether this means sending email updates or using social media platforms – and posting a small preview of the webinar for anyone to watch can be enticing for new viewers.

If you want to increase the number of leads on your archived webinars, you can always shorten the form after the webinar has been up for a few weeks. If the form only requests a few bits of audience data, it tends to attract more readers, as people are usually more comfortable giving out less data.

Create new content from your webinars

If you’re looking for new content but find yourself struggling, have you thought of using your webinar content to produce new content? Webinars aren’t restricted to one use, and can be revitalised as all kinds of different content - just one hour of video could produce a series of blog posts or even a podcast.

Even using your webinar platform to enable audiences to interact with each other could provide additional information to create content that will interest your viewers, and also triggers new content topics.

Create webinars with a longer shelf life

The key to producing a webinar with a long shelf is to make it useful and interesting for viewers to read today, tomorrow, a week or even a year from now. This means leaving out current stats or trends, and focusing on content that doesn’t go out of date, such as how-to-guides and personal stories.

It could also be useful to post your archived webinars without a date, which will keep them looking fresh and new for months to come. Linking between webinars can also bring older webcasts back to life and drive people to posts they may have not seen beforehand.

To learn more about bringing your webinars back to live, sign up to ON24’s webinar ‘How to bring your webinar back from the dead’ here.

 

By Ben Cooper, marketing manager EMEA at ON24

 

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