- 24 April 2015, 12:00 in Content

The Right Content for the Right Channel

In the current media landscape the possibilities for your content are endless. Content can be distributed online, through social media, in person through experiential or of course through print. In this new landscape of choices we need to consider the best channel for each piece of content we create, rather than attempt a one size fits all approach. Brands are in danger of focussing all their efforts on digital, but...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 20 April 2015, 12:00 in Content

The How, What and Why of Evergreen Content

As expected, content is playing a much more influencing role in your digital marketing strategies...


- 17 April 2015, 12:00 in Content

Why Irrelevant Images are Killing Your Content

If content is King then I think we can safely say that images are the Queen and key holder to getting that content shared across the digital realm....

- 16 April 2015, 08:00 in Content

Content Intelligence: It’s Time to Use your Intelligent Content Intelligently

It’s always good to see the world of content marketing catch up to the importance of metadata (data about data). I’m reminded of our...

- 15 April 2015, 13:00 in Content

How to Create Content with Consumer Science in Mind

Advances in consumer psychology research continuously grow in their contribution to content marketing. As consumer experiences become more and more...

- 9 April 2015, 13:00 in Content

How to Manage your Digital Content Better

As if creating great content was not already hard enough, in today’s businesses, the pressure is on to create and distribute content on a more...

- 25 March 2015, 08:00 in Content

It is Time to Organise your Content and Add Intelligence…

In my discussions with content publishers of marketing firms, I could gather that there are two significant problems faced by many large...

- 12 March 2015, 10:00 in Content

Engaging Customers through the Buying Journey with Integrated SEO and Content

Content marketing is described as 2015’s most important trend for driving results in the digital mix, further emphasising content’s vital...

- 10 March 2015, 10:00 in Content

Write Like an Angel, Sell Like a Demon: Secrets of Online Copywriting

Here is one of the most commonly tweeted/blogged assertions about digital copywriting, with translation and refutation. Assertion: people have short...

- 6 March 2015, 13:00 in Content

Gaining Traction with Visual Content

As clients become increasingly interested in producing different types of content, and as we expand our content functionality, we need to be able to...

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