- 10 August 2015, 17:00 in Content

Changes in Content Consumption: Making Content that Reliable Sources can Share

The nature of how we consume content online changed with the advent of social media. I used to have specific publishers I would read, particular newspapers or other sources of information, both general and industry specific, to catch up on all types of news. I don’t do that anymore – I just check Twitter.

Instead of finding and reading information from publishers, I follow people. Those people then tell me what’s...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 5 August 2015, 17:00 in Content

At least 60% of Content goes Unused: Let’s Fix This!

According to the Content Marketing Institute’s 2015 Benchmark Report, 70 percent of B2B marketers are...

- 5 August 2015, 13:00 in Content

High Frequency Content: Retail’s Quiet Revolution

Retail is undergoing the most fundamental change since the dawn of ecommerce 15 years ago – a revolution in digital content that has gone...

- 28 July 2015, 12:00 in Content

Content and Commerce: Bridging the Gap

Over the last five years, content marketing has grown increasingly sophisticated. In order to encourage consumers to engage with their promotional...

- 24 July 2015, 13:45 in Content

User Engagement with Online Video Content

If you handle the content marketing for your business, you will no doubt have witnessed the increase of video across digital marketing platforms....

- 22 July 2015, 17:00 in Content

Wimbledon: Serving Up Content Marketing Opportunities for Businesses Big and Small

As sunshine reigned in the UK over the past few weeks, the Wimbledon Championships were thrust into the spotlight. And basking in the heat were...

- 8 July 2015, 13:00 in Content

A Guide To Blogger Outreach & Influencer Relationship Building

Blogger outreach, which is usually referred to as guest blogging, is a great way to get new visitors to your website. By writing a guest post for an...

- 2 July 2015, 13:00 in Content

Using Content Marketing for Better Customer Retention

The most popular use cases for content marketing tend to sit in two distinct areas: customer acquisition and sales enablement. Very rarely do...

- 30 June 2015, 08:00 in Content

Content Marketing for Manufacturing: Top Tips and Advice

One of the most common misconceptions held by manufacturing firms is that content marketing is not relevant for their business to business (B2B)...

- 29 June 2015, 12:00 in Content

Creating More Content Is Not The Answer

A belief that producing constant content is the route to credibility and sales is the wrong approach. This article has the answer: it isn't more...

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