Infographics are slowly but surely becoming the king of content. We are instantly drawn towards their perfectly matched colour schemes and vivid graphics which make day to day facts and information more consumable.
There are many ways to capture your audience’s attention through infographics, here are just a few simple ideas to get you started.
Create content that will be used
If you are a business which spends a lot of time focusing on the finer details, make sure that effort is seen by your customers. Studies have shown that and infographic is 30x more likely to be read – the main reason why they are so popular with marketing departments.
Having loyal; customers is one of the most important aspects of business as 47% of customers would take their business to a competitor within a day of experiencing poor customer service.
The vast majority (90%) of customers find custom content creation useful. By keeping your customers happy online, they will more than likely return to your business as they will understand how it works better than an unfamiliar brand.
Get ahead of the competition
Ok so lots of businesses use graphs and pie charts but it making your own data stand out which will keep customers coming back. Statistics have shown that infographics are one of the best ways to do this as 78% of CMOs believe custom content is the future of marketing.
Share your infographics on social media
Infographics can be great conversation starters as they are full of ideas. When you are sharing an infographic on social media, make sure you are encouraging your followers to join in.
Start a blog
Do you feel as though you are wasting your time on your current blog, writing streams and streams of sentences that no one will ever visit your website for? Get creative and start adding infographics to your blog. Just like you would with one of your infographics, make sure you are sharing all of your blogs on social media!
Improve your web traffic
Infographics can be added to any page of your website. No matter what size your business is they are bound to benefit your online business. Did you know that websites that use infographics can boost their traffic 12% faster than websites that don’t? It just goes to show how time and effort in design pay off in the long run.
Welcome new customers
Providing content for your current pool of customers is great but infographics are a great way for new customers to find you! If users are looking for the topic your infographic is on - you may be the only site to have an infographic on that specific topic and it will draw them to your website.
If your business has improved over time or has maintained a great customer service level throughout its lifespan make sure you are showing your customers this. Nothing encourages customers more to invest in a brand that a good review.
This is a great opportunity for your brand to add pie charts and graphs into an infographic that will really grab potential customers’ attention.
Infographics and charts are growing in popularity as they enable the summary of complex data into a compact and engaging design that holds the attention of your audience. Adding a professionally designed element to your social media account will appeal to customers as it will look more professional online.
Create a connection
Infographics are a great way to tell a story. Why not use an infographic on your about page which help customers to understand your business’ personality? By using images in your infographic it will really grab user’s attention and may make them stay on your website for a longer duration.
Give your users something new
Like most things in design, your first attempt at an infographic will not be perfect and many businesses are opting for a professional graphic designer to create something eye catching and informative for their website.
Stay on trend
Right now Infographics are the freshest way to present infographic to your consumers through email, on a website or through social media. Don’t get left behind and approach a professional designer for advice on colour schemes and infographic branding as soon as possible.
By Justine Welsh, marketing assistant at Create an Infographic
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