Programmatic Direct is a set of solutions that enables publishers to manage and package premium audience and inventory to existing and new media buyers. Powered by real-time insights, publishers are able to streamline the creation, pricing and packaging of high quality ad impressions and audiences. These packages can be created at scale across all media formats and channels, enabling them to drive higher eCPM rates and secure guaranteed revenue deals through a single unified platform.
In this infographic, we explain how programmatic direct works for both publishers and media buyers and the benefits including for consumers:
By PubMatic.
PrivSec Conferences will bring together leading speakers and experts from privacy and security to deliver compelling content via solo presentations, panel discussions, debates, roundtables and workshops.
For more information on upcoming events, visit the website.
comments powered by Disqus