The past year has seen significant changes happen in the programmatic marketplace, thanks to broader adoption of programmatic buying around the globe, according to the new Advertising Intelligence Report from Turn.
As brands and agencies now embrace programmatic, mobile and video have seen increased spend and growing competition in 2015 as EMEA continues to mature towards stable levels of high competition.
We are also seeing more intelligent data-driven budget allocation this year. Brands and agencies are using sophisticated audience-first strategies to plan for more creative programmatic advertising. Europe in particular, is breeding an exciting group of marketers who are using data science and insights to gain an advantage against the competition.
We’ve picked out a few of the key insights from our report and turned them into a fun infographic below – check it out!
By Pierre Naggar, Managing Director EMEA at Turn.
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