- 9 December 2016, 08:30 in Advertising

How Publishers and Advertisers can Maximise AVOD Growth and Keep Viewers Engaged

In 2016, broadcasters firmly set their sights on OTT (over-the-top) delivery services. To keep up with the dynamic marketplace, all industry players need to consider the unique capabilities an OTT offering can provide to keep viewers engaged and profits healthy.

According to research from Strategy Analytics, OTT market growth will continue to be dominated by both advertising video-on-demand (AVOD) and subscription video-on-demand (SVOD). This suggests that publishers can shift...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 8 December 2016, 07:30 in Advertising

YouTube Reveals 2016's Top 10 Christmas Ads

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s...

- 30 November 2016, 07:30 in Advertising

What the UK’s Love of Christmas Ads Means for Digital Marketers

What’s that sound? Oh, just the distant strains of Slade, Mariah Carey, Wizzard and Wham! It’s getting louder… Yes, it’s that...

- 24 November 2016, 08:30 in Advertising

There is AI in Ad Tech After All

Sanatu Kolay, SVP of engineering at marketing platform Turn, recently penned an article with the provocative headline “AI in Ad Tech Mostly...

- 18 November 2016, 08:00 in Advertising

3 Tips to Stand Out on Black Friday and Cyber Monday Ads

The end of November will bring us a massive sale in many international and local e-shops. Black Friday has been a big deal for decades, initially in...

- 14 November 2016, 08:30 in Advertising

Integrated Live: 8 Questions you Should be Asking About Paid Online Advertising

Recently, I was doing some outreach for a client when one of the sites that I had contacted called me. A call means one thing – they want to...

- 10 November 2016, 09:30 in Advertising

Millennials' Spending Habits More Influenced by Video Than Older Generations

One in five millennials are more likely to purchase a product or service after watching a video advert, a new report has found. The research,...

- 7 November 2016, 10:30 in Advertising

Advertising and Influence: Where do They Meet and What are the Implications?

As our consumption of media becomes ever more personalised and fragmented, traditional advertising is becoming increasingly less effective. There is...

- 7 November 2016, 08:00 in Advertising

The Path to Programmatic Success

“What is programmatic?” It’s a question we’ve all heard and is frequently asked and answered. Programmatic refers to the...

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