- 10 May 2017, 08:00 in Advertising

Quarter of Motorists Influenced by Ads When Buying a New Car

Nearly a quarter (24%) of motorists say their choice of new car is swayed after seeing an advert either on TV, online or in print, according to The Motor Ombudsman.

The annual study looks at the buying experience and satisfaction of motorists who have visited a franchise dealer belonging to any of the 38 vehicle manufacturers that are accredited to The Motor Ombudsman’s Chartered Trading Standards Institute (CTSI)-approved New Car Code...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 26 June 2017, 08:00 in Social Media

How Social Insights can Help your Campaigns Hit the Mark in China

Global brands have been looking east for some time, trying to capture the Chinese market...



- 27 April 2017, 09:30 in Advertising

UK Ad Spend Hits Record High in Q4 2016

UK advertising expenditure grew 3.7% to reach £21.4 billion in 2016, the seventh consecutive year of market growth, according to the Advertising...

- 25 April 2017, 07:30 in Advertising

The Popularity of Programmatic Advertising Continues to Grow

For decades, businesses have searched for more effective ways to connect with audiences that resonate with their offering – and programmatic...

- 24 April 2017, 08:30 in Advertising

Millennials Open to Brands Using AI in Advertising

Millennials are receptive to the use of Artificial Intelligence (AI) in advertising, according to research launched today by Predictive Marketing...

- 13 April 2017, 08:00 in Advertising

Mobile Drives Digital Ad Spend Past £10bn

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for...

- 30 March 2017, 08:00 in Advertising

Only a Third of Mobile Ads Adhere to Creative Best Practice

As many as two-thirds of mobile ad campaigns do not adhere to six or more basic creative best practice guidelines, according to a new report. The...

- 30 March 2017, 07:30 in Advertising

A Marketer's Tale of Moving into Adtech

I don’t know many marketers who’ve made the move from the relatively traditional world of brand marketing into the ever-expanding,...

- 22 March 2017, 08:30 in Advertising

Better Ads Standards for Desktop and Mobile

The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in...

- 17 March 2017, 09:00 in Advertising

Marketers Focus on Context to Inform Advertising Strategy

Media planners are relying less on demographic insights to inform advertising strategy, and instead favour contextual data and insights when it comes...

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