- 8 June 2017, 07:30 in Advertising

The Advertising Potential of Google's Latest Products

Every year since 2008, Google has held its annual developer conference, otherwise known as the Google I/O. It is a chance for the tech giant to flex its muscles and showcase its latest innovations in a series of in-depth sessions. Last year’s conference, for example, saw the official launch of Google’s domestic smart speaker, Google Home.

This year, Google revealed several significant new developments, including VPS (Visual Positioning System), Google Lens...

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- 28 July 2017, 09:00 in Features

Webinar: A Look into the Future of Marketing

All buyers are unique and must be treated as such. To make the most effective...

- 22 August 2017, 07:30 in Customer Experience

Are Media Giants Forgetting User Experience?

Video has never been a more important part of mobile strategy. With video consumption continuing...



- 25 May 2017, 09:00 in Advertising

Consumers Put Off Brands with Inappropriate Ad Placement

Three-quarters of British consumers would be discouraged from purchasing from a brand whose online ads have appeared next to content considered...

- 19 May 2017, 08:00 in Advertising

Advances in Tech and Data Means Smarter Ads, Both Online and Off

When it comes to launching a new advertising campaign, most marketers tend to focus their attention on the creative aspects – engaging visuals,...

- 18 May 2017, 08:00 in Advertising

The Impact of Switching from Flash to HTML5 on Video Advertising

In mid-2016, Google Chrome began its process of transitioning from Flash to HTML5 and throughout 2017 the switch has accelerated each month. As a...

- 12 May 2017, 08:00 in Advertising

Visual Elements Just as Important to Ads as Storyline

At a time where consumers are just as likely to be watching a TV show or advertisement on their smartphone or tablet as they are on the television,...

- 10 May 2017, 08:00 in Advertising

Quarter of Motorists Influenced by Ads When Buying a New Car

Nearly a quarter (24%) of motorists say their choice of new car is swayed after seeing an advert either on TV, online or in print, according to The...

- 8 May 2017, 07:30 in Advertising

Digital Advertising Improvements are Overdue

Digital advertising is facing increased scrutiny as consumers, marketers, and the media begin to tire with its many flaws. Despite the medium’s...

- 28 April 2017, 07:30 in Advertising

Two Thirds of Big Brands Set to Increase Ad Spend

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%....

- 27 April 2017, 09:30 in Advertising

UK Ad Spend Hits Record High in Q4 2016

UK advertising expenditure grew 3.7% to reach £21.4 billion in 2016, the seventh consecutive year of market growth, according to the Advertising...

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