- 24 January 2017, 07:30 in Advertising

Why Video Ads Matter and How to Maximise their Potential

Early mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. When they did eventually manage to load, many smartphones simply couldn’t display them adequately. Flash forward to 2016 and 4G-powered tech, and we clearly see that mobile ads are an indispensable platform for brands and agencies. Video ads engage consumers better than any other mobile ad format, delivering fantastic click-through rates...

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- 22 February 2017, 09:19 in Features

What do smaller businesses need to know about cyber security?

“The internet brings huge business opportunities and benefits, but it also brings risks. Every day...

- 24 February 2017, 09:00 in Features

Did Marketers Fail to Deliver for Chinese New Year?

Towards the end of 2016, a number of large retailers began moving away from traditional...



- 16 January 2017, 07:30 in Advertising

Advertising Delivers Powerful Benefits Across the EU

The advertising industry contributes nearly six million jobs and 4.6% of GDP in the European Union, according to a new study by Deloitte....

- 11 January 2017, 07:30 in Advertising

Top 3 Trends of Programmatic in 2017

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia programmatic marketing forecasts, it will grow...

- 10 January 2017, 08:30 in Advertising

2017 will be the Year of Consolidation in the Advertising Industry

The past year has reinforced the view that the media industry is a complicated and vast one, and that it’s still growing. Global advertising...

- 6 January 2017, 08:00 in Advertising

Mobile Leading the Gamification Charge

Mobile devices are the remote controls of our personal and professional lives. As they become ever more sophisticated, we’re seeing even the...

- 20 December 2016, 08:30 in Advertising

Facebook and Google to Own 71% of UK Ad Market by 2020

By 2020, 71% or £4.1bn of the UK’s overall online display advertising market will go to Facebook and Google, according to a new report...

- 13 December 2016, 07:30 in Advertising

M&S Christmas Ad 'Won Hearts and Minds'

M&S has won the prize for the most improved performance of a Christmas advert, according to new research from Kantar TNS. And this is found to be...

- 9 December 2016, 09:00 in Advertising

Dogs, Cats and Bumble Bees: What App Engagement Means to Advertisers

We are in the midst of a digital revolution. As consumers, we are more connected than ever before thanks to the proliferation of digital devices and...

- 9 December 2016, 08:30 in Advertising

How Publishers and Advertisers can Maximise AVOD Growth and Keep Viewers Engaged

In 2016, broadcasters firmly set their sights on OTT (over-the-top) delivery services. To keep up with the dynamic marketplace, all industry players...

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