- 16 March 2017, 08:00 in Advertising

The Race to the $22bn Mobile Ads Market

The mobile ad market is booming. By some accounts, the mobile sector will account for almost all the growth in the worldwide advertising market in the coming years.

What’s fueling this growth is consumers’ rapid shift in their media consumption habits to mobile, driving marketers to follow. Mary Meeker looks at the disparity between consumer's media consumption time and marketers’ media buying share and according to the 2016 report,...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 7 March 2017, 08:00 in Advertising

How to Get More from your Advertising Budget

It’s often said, and is a fact, that one of the most expensive parts of the advertising cycle is production. So for that reason, it’s...

- 3 March 2017, 07:30 in Advertising

Can Mobile Advertising Help Brands to Get Higher ROI?

The famous author of the books Buyology, Brand Sense and Brandwashed, Martin Lindstrom, conducted a study to explore the way a person’s brain...

- 1 March 2017, 08:30 in Advertising

Could No Audio Kill the Online Video?

This Valentine’s day, Facebook users were given a surprise wake-up call. Video would autoplay with sound on their timelines. For many this was...

- 28 February 2017, 09:00 in Advertising

Making Every Second Count with Interactive Video Ads

If a picture can speak a thousand words, does this mean that each second of video ad content speaks 30,000 words (more than Animal Farm, A Christmas...

- 27 February 2017, 08:30 in Advertising

Emotion in Advertising and the Modern Tragedy of the Phone-drop

Would you mind imagining this first line has a kitten in it, snuggling up to a pile of fuzzy yellow chicks? Or maybe a dog climbing on an elephant?...

- 27 February 2017, 08:00 in Advertising

Ad Blocking Levels Stabilise

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest...

- 27 February 2017, 07:30 in Advertising

Facing up to Advertising Fails

If you type into your search engine “advertising fails” you will come across some of the most ill-timed, poorly placed and downright...

- 24 February 2017, 09:30 in Advertising

What Driverless Cars can Teach Marketers About Advertising

From tech giants Google and Baidu, to automotive heavyweights General Motors and Toyota, over thirty companies are in the race to perfect their...

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