- 12 September 2017, 07:30 in Advertising

Gaming: No.1 Mobile Advertising Platform for Brands

Mobile has evolved into a significant brand platform, offering countless opportunities to integrate branded content into everyday lives. Gone are the days when our Nokia and Motorola devices were the sole brand offering – today our Samsung or Apple device also runs apps from thousands of other brands. A recent report from Google and Ipsos MORI revealed that a third of smartphone users are playing a games app on a...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 19 October 2017, 08:00 in Features

How Brands Get Close to Consumers Without Being Creepy

Historic revenue streams of media organisations have collapsed and as a result they have had...



- 6 September 2017, 08:30 in Advertising

Why Advertisers Need to Use Data and People to Fuel the Creative Process

If you’ve been staring into the future and wondering when the great war of Man vs the Machines may kick off, you need look no further than the...

- 6 September 2017, 08:00 in Advertising

The Viewability Challenge: Should Advertisers Care?

Viewability – the metric of whether an advertisement is visible to users – is a hot topic in the digital ad space. We’re seeing an...

- 25 August 2017, 08:30 in Advertising

How to Align Google Adwords with Inbound Marketing (and Why you Should)

For a long time, there was disdain towards PPC from those professing the inbound marketing methodology. PPC is necessary for, at least, accelerated...

- 24 August 2017, 08:30 in Advertising

Machines are the Answer to Putting the Humanity Back into Advertising

We humans are an incredible bunch. Our ability to quickly assess situations and assimilate data to come up with solutions to problems is amazing. We...

- 22 August 2017, 08:30 in Advertising

How Online TV will Smash the Ceiling for Web Advertising

If you were worried there wasn’t enough money in football, or that the competition for the Premier League’s broadcast rights wasn’t...

- 15 August 2017, 08:00 in Advertising

Will Native Put a Spanner in the Works for Ad Serving?

Back in 2015, UK ad spend on native formats increased by 50%. Last year, native rose further still, accounting for 29% of the UK display market and...

- 7 August 2017, 08:30 in Advertising

Online Campaigns Struggle to Target Women

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by...

- 7 August 2017, 08:00 in Advertising

What is the Adtech Industry Doing to Combat Ad Fraud?

Ad fraud is an issue that impacts everyone in the industry, on both desktop and mobile. Last year Google purged 1.7 billion bad ads - more than...

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