- 1 February 2018, 08:00 in Adtech

How to Reduce Wasted Spending on Display Advertising

Do you want to save money whilst building strong brand awareness and increasing sales? This may seem near impossible but the answers to your problems are easier to find than you may first think.

Carefully crafted advertising campaigns that are specific to your target market appear to be the way forward in cutting costs whilst achieving results.

Carefully crafted advertising campaigns that are specific to your target market appear to be the...

Keep Reading...

- 1 April 2019, 07:00 in GDPR

Data Protection Magazine issue 3 now available online

The latest issue of Data Protection Magazine is now available to view online. Coming to...

- 31 January 2018, 08:00 in Adtech

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Many advertisers are now looking to internalise their media buying processes, and numerous companies are...

- 16 January 2018, 08:00 in Adtech

Driving Success in Automotive Advertising

With sweeping roads, stunning locations, gleaming bodywork and the occasional celebrity driver, TV ads for the latest sports cars, family sedans, and...

- 15 January 2018, 08:00 in Adtech

There’s More to Success than CPMs

Digital advertising remains an essential element of publisher monetisation strategies, but the way ad inventory and demand partners are managed is...

- 22 December 2017, 08:00 in Adtech

Online Advertising Myths That May Be Holding You Back

When you are new to online advertising, or considering trying it for the first time, it’s easy for your efforts to be derailed by some...

- 4 December 2017, 08:00 in Adtech

Reader and Publisher Relationship has 'Catalytic' Effect on Ad Effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which...

- 27 November 2017, 08:30 in Adtech

Inclusion in Advertising Will be Ground Up, Not Ground Down

Plus ça change, plus c’est la même chose: gender representations in advertising have arguably barely changed over the past decade....

- 24 November 2017, 08:00 in Adtech

Transform Everything You’re Doing to Drive Growth

“Transform everything you’re doing to drive growth,” Mark Pritchard, P&G’s Chief Brand Officer. That’s my key...

- 22 November 2017, 08:00 in Adtech

The Age of Now: Advertising Needs to Meet the Purchase Point

Unless you’ve been living under a rock, you’ll have noticed that in recent years there has been a sharp influx of on-demand services,...

- 21 November 2017, 08:00 in Adtech

Advertisers Admit “Ineffective Use” of Media Technology

More than four in 10 advertisers have admitted they are still using media technology "ineffectively" or "completely uneffectively", according to a...

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