- 2 October 2017, 08:00 in Advertising

TV Ads still Alive and Kicking Despite of Subscription Video’s Rise

Traditional television and TV advertising is still alive and kicking – even among those that exclusively use subscription video on demand services (SVOD) such as Amazon and Netflix, new research from YouGov suggests.

The Broadcast to Narrowcast report divides the viewing public up into specific groups based on how they access television content. These include those who exclusively watch through SVOD, viewers who only access programmes and films through Paid TV...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 27 September 2017, 07:30 in Advertising

60% of Brits Don’t Know a Google Advert When They See One

Consumers aren't fully aware of, or necessarily enjoying, all that we experience online, according to...


- 26 September 2017, 08:30 in Advertising

New IAB Rules Signal Lean Times for Bad Ads

The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad...

- 21 September 2017, 08:00 in Advertising

The Secret to Making Retargeting Ads for the Mobile Era

It should come as no surprise to discover that the internet is now mostly mobile. Things have been going that way for a while and 2016 marked the...

- 21 September 2017, 07:30 in Advertising

Google and Facebook Dominate UK Digital Ad Market

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast. The two...

- 14 September 2017, 08:30 in Advertising

When Did you Last Click on a Banner Ad?

Back in the day, banner ads were the height of marketing sophistication, with the advent of programmatic making large-scale, targeted delivery of...

- 14 September 2017, 07:30 in Advertising

UK Mobile Ad Buyers are Successfully Marrying Data and Creative

Nearly three quarters (72%) of UK mobile ad buyers are maximising the value of mobile data when planning ad campaigns, according to a recent study by...

- 13 September 2017, 08:00 in Advertising

Advertisers Must ‘Shift the Gears’ When Packaging Their Stories

“The ‘build-it-once, run-it-everywhere’ model of advertising is no longer relevant,” declared Adaptly’s Rob Kabrovski...

- 12 September 2017, 07:30 in Advertising

Gaming: No.1 Mobile Advertising Platform for Brands

Mobile has evolved into a significant brand platform, offering countless opportunities to integrate branded content into everyday lives. Gone are the...

- 11 September 2017, 08:30 in Advertising

Consumers Sick of Interruptive Mobile Ads

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration...

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