- 2 May 2018, 08:00 in Adtech

The Rise, Fall and Resurrection of Video Advertising

In 2017, in line with the shift in consumer attention, many publishers invested heavily in online video advertising. The famously dubbed “pivot to video” saw Huffington Post, Vocativ, MTV News and Fox Sports lay off content writers in favour of video content producers.

Another driver of this change was the higher CPMs commanded by video ads compared to traditional static formats. According to eMarketer, the average cost per thousand...

Keep Reading...

- 5 September 2019, 12:09 in Adtech

Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

- 3 April 2018, 08:00 in Adtech

Advertisers Believe Programmatic Budgets Held Back by Poor Measurement

The overwhelming majority of advertisers would be able to justify additional investment into programmatic if...

- 1 February 2018, 08:00 in Adtech

How to Reduce Wasted Spending on Display Advertising

Do you want to save money whilst building strong brand awareness and increasing sales? This may seem near impossible but the answers to your problems...

- 31 January 2018, 08:00 in Adtech

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media...

- 16 January 2018, 08:00 in Adtech

Driving Success in Automotive Advertising

With sweeping roads, stunning locations, gleaming bodywork and the occasional celebrity driver, TV ads for the latest sports cars, family sedans, and...

- 15 January 2018, 08:00 in Adtech

There’s More to Success than CPMs

Digital advertising remains an essential element of publisher monetisation strategies, but the way ad inventory and demand partners are managed is...

- 22 December 2017, 08:00 in Adtech

Online Advertising Myths That May Be Holding You Back

When you are new to online advertising, or considering trying it for the first time, it’s easy for your efforts to be derailed by some...

- 4 December 2017, 08:00 in Adtech

Reader and Publisher Relationship has 'Catalytic' Effect on Ad Effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which...

- 27 November 2017, 08:30 in Adtech

Inclusion in Advertising Will be Ground Up, Not Ground Down

Plus ça change, plus c’est la même chose: gender representations in advertising have arguably barely changed over the past decade....

- 24 November 2017, 08:00 in Adtech

Transform Everything You’re Doing to Drive Growth

“Transform everything you’re doing to drive growth,” Mark Pritchard, P&G’s Chief Brand Officer. That’s my key...

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