- 21 November 2017, 08:00 in Advertising

Advertisers Admit “Ineffective Use” of Media Technology

More than four in 10 advertisers have admitted they are still using media technology "ineffectively" or "completely uneffectively", according to a new report by ID Comms.

The technology, which is now used to power most digital media buying, is now an essential part of the media landscape but only 15% of advertisers claim to be using it “effectively”. No marketers claimed to be using it “very effectively”.

Advertisers also admitted that they...

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- 14 March 2018, 15:25 in GDPR

The media agency’s guide to GDPR and ePrivacy

On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect,...

- 8 November 2017, 08:00 in Advertising

Coca-Cola’s “Gogglebox” is Most Engaging Christmas Ad

When it comes to winning over consumers in this year’s battle of the Christmas ads,...


- 4 November 2017, 08:00 in Advertising

Ad Viewability Hits 18 Month High

Ad viewability in the UK hit its highest level in 18 months in the third quarter of 2017, marking the first time it has risen for two consecutive...

- 27 October 2017, 08:00 in Advertising

Online Video Spend Overtakes Banner Ads for First Time

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time,...

- 25 October 2017, 08:00 in Advertising

UK Publishers Losing £3bn a Year Thanks to Ad Blockers

The UK has one of the highest rates of ad blocking in the world (39%), accounting for a loss of more than £2.9 billion in publisher revenue in...

- 11 October 2017, 15:40 in Advertising

How Digital Out of Home Could Change the Way You Advertise

Did you know that 98% of the population sees at least one out of home ad every week? Did you know bus shelter ads reach 92% of people? How about that...

- 2 October 2017, 08:00 in Advertising

TV Ads still Alive and Kicking Despite of Subscription Video’s Rise

Traditional television and TV advertising is still alive and kicking – even among those that exclusively use subscription video on demand...

- 27 September 2017, 07:30 in Advertising

60% of Brits Don’t Know a Google Advert When They See One

Consumers aren't fully aware of, or necessarily enjoying, all that we experience online, according to new research from Ad-Rank Media.  The poll...

- 26 September 2017, 08:30 in Advertising

New IAB Rules Signal Lean Times for Bad Ads

The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad...

- 21 September 2017, 08:00 in Advertising

The Secret to Making Retargeting Ads for the Mobile Era

It should come as no surprise to discover that the internet is now mostly mobile. Things have been going that way for a while and 2016 marked the...

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