- 8 November 2017, 08:00 in Advertising

Coca-Cola’s “Gogglebox” is Most Engaging Christmas Ad

When it comes to winning over consumers in this year’s battle of the Christmas ads, authenticity and humour have come out on top according to a study that measured viewers’ emotions by tracking their facial expressions as they watched the ads.

Coca-Cola’s offering, featuring Channel 4’s Gogglebox families reacting to its iconic Holidays Are Coming ad, was the most engaging of 55 Christmas ads measured by Realeyes and Lucid....

Keep Reading...


- 20 February 2018, 14:22 in GDPR

2-4-1 tickets for the Roadmap for Sales and Marketing

With only a few months until the General Data Protection Regulation (GDPR) comes into force,...

- 4 November 2017, 08:00 in Advertising

Ad Viewability Hits 18 Month High

Ad viewability in the UK hit its highest level in 18 months in the third...


- 27 October 2017, 08:00 in Advertising

Online Video Spend Overtakes Banner Ads for First Time

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time,...

- 25 October 2017, 08:00 in Advertising

UK Publishers Losing £3bn a Year Thanks to Ad Blockers

The UK has one of the highest rates of ad blocking in the world (39%), accounting for a loss of more than £2.9 billion in publisher revenue in...

- 11 October 2017, 15:40 in Advertising

How Digital Out of Home Could Change the Way You Advertise

Did you know that 98% of the population sees at least one out of home ad every week? Did you know bus shelter ads reach 92% of people? How about that...

- 2 October 2017, 08:00 in Advertising

TV Ads still Alive and Kicking Despite of Subscription Video’s Rise

Traditional television and TV advertising is still alive and kicking – even among those that exclusively use subscription video on demand...

- 27 September 2017, 07:30 in Advertising

60% of Brits Don’t Know a Google Advert When They See One

Consumers aren't fully aware of, or necessarily enjoying, all that we experience online, according to new research from Ad-Rank Media.  The poll...

- 26 September 2017, 08:30 in Advertising

New IAB Rules Signal Lean Times for Bad Ads

The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad...

- 21 September 2017, 08:00 in Advertising

The Secret to Making Retargeting Ads for the Mobile Era

It should come as no surprise to discover that the internet is now mostly mobile. Things have been going that way for a while and 2016 marked the...

- 21 September 2017, 07:30 in Advertising

Google and Facebook Dominate UK Digital Ad Market

Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast. The two...

← Older Newer →