- 27 January 2017, 09:30 in Adtech

Will 2017 See the Dawn of the 'Preditor' in Advertising

The term 'Preditor' was first coined in broadcast TV production in the early 2000’s. The role was originally the amalgamation of a producer/director and an editor, hence 'pr/editor'.

The reason the role came to exist was largely due to budget pressures. Independent production companies were required to create TV programming for much tighter budgets than before and advances in affordable digital editing software such as Adobe Premiere, meant that freelancers could...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 24 January 2017, 08:30 in Adtech

5 Psychological Tricks for Your PPC Ads

A story well told is a powerful instrument. It can trigger the curiosity of potential...


- 24 January 2017, 07:30 in Adtech

Why Video Ads Matter and How to Maximise their Potential

Early mobile video ads were ugly, glitchy and impractical. They were slow-to-load, pushing 3G network technology to the max. When they did eventually...

- 19 January 2017, 08:00 in Adtech

Advertisers Wasted Over £600m on Non-Viewable Ads in 2016

UK advertisers spent an estimated £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the...

- 18 January 2017, 08:00 in Adtech

The Importance of Networking for Affiliates and Advertisers

Online or offline, networking has become a marketing buzzword as it’s a hugely beneficial and cost effective way of attracting new business....

- 16 January 2017, 07:30 in Adtech

Advertising Delivers Powerful Benefits Across the EU

The advertising industry contributes nearly six million jobs and 4.6% of GDP in the European Union, according to a new study by Deloitte....

- 11 January 2017, 07:30 in Adtech

Top 3 Trends of Programmatic in 2017

Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia programmatic marketing forecasts, it will grow...

- 10 January 2017, 08:30 in Adtech

2017 will be the Year of Consolidation in the Advertising Industry

The past year has reinforced the view that the media industry is a complicated and vast one, and that it’s still growing. Global advertising...

- 6 January 2017, 08:00 in Adtech

Mobile Leading the Gamification Charge

Mobile devices are the remote controls of our personal and professional lives. As they become ever more sophisticated, we’re seeing even the...

- 20 December 2016, 08:30 in Adtech

Facebook and Google to Own 71% of UK Ad Market by 2020

By 2020, 71% or £4.1bn of the UK’s overall online display advertising market will go to Facebook and Google, according to a new report...

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