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What is Truck Advertising?
Awareness of truck advertising is virtually non-existent in the UK, especially compared to places like America....
The Customer Journey: Understanding the Power of Video
As the old adage goes: “a picture tells a thousand words” – a mantra that has...
How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus
With organisations across the world beginning to show the first signs of emerging from the lockdown,...
Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?
Let me state this right from the start. My issues with the new COVID tracking app,...
Post-lockdown – planning for your business’ road to recovery
As lockdown restrictions ease and businesses begin to open their doors once more, it’s time to...
7 Key Statistics for SMS Marketing
Although mobile phones have been around for some time now, smartphones are really beginning to take...
Turning Global Data Protection Into Global Opportunity
When GDPR came into effect in 2018, many predicted difficult times and a loss of competitiveness...
The 4Ps plus purpose are the key to thriving in the 2020s
A new decade – one currently on pause, of course – but one that started with...
Automation: a faceless route to customer alienation or a productivity driver?
Phill Midwinter, chief technology officer for AI and ML organisation Third Foundation, says:Industries across every single...
Co-Creation: The Missing Link between Brands and Customers
While there is currently a lot of buzz around the idea of listening to, and engaging...