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Two years ago, creating an integrated omni-channel strategy was becoming an important objective. Forward-thinking retailers had the luxury of...

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In a recent Gartner report, we learned that 89 per cent of marketing leaders expect customer experience will be the primary basis for competitive...

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It’s that time of year again. With high streets basking in the last throes of the summer sun, retailers are beginning to deck the halls with...

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Tis the season to be jolly. Tis also the season when e-Commerce retailers have to up their game and get the absolute most out of their...

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With the economy in recession since 2008, many businesses have lowered their expectations on profit and have gone into survival mode, often at the...

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Today it’s just not good enough to promise. Customers judge the retailers they use on the service that they deliver – and channels...

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The latest Global Retail Ecommerce Index study shows that Europe, Great Britain, Germany and France are the most promising countries for...

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Segmenting your customer database is fundamental to developing succesful marketing campaigns. The days of mass marketing the same content to...

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Over the last decade the shopping journey has been redefined. Where once it started with a trip in the car or on the bus, today the chances are...

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With the modern day shopper seldom found without their smart phone, mobile technology is fast-becoming a cornerstone of the retail environment....

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