- 5 June 2017, 07:30 in Social Media

4 Ways you Haven’t Reached your Target on Facebook Yet

Facebook has the most comprehensive targeting of any of the social media channels. It goes deeper, and more granular than other comparable pals like Twitter or LinkedIn.

We’ve pulled together four ways you could use Facebook targeting to be more relevant to your customers.

1. Email remarketing 

Retargeting to your current email database is an excellent place to start with targeting. Your customer database will think you are monstrous in size when really...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 2 June 2017, 09:00 in Social Media

Happy Snappers

It’s becoming ever more common to see tables of people poised to eat their meal...

- 2 June 2017, 07:30 in Social Media

How to Advertise on Facebook

In 2016, Facebook reported an astonishing $6.5 billion in advertising revenue, up from $4.3 billion in 2015. For those in the know, this comes as no...

- 26 May 2017, 08:00 in Social Media

Lessons from United Airlines on Social Media PR crisis Management

The hope is that you won’t encounter a major crisis during your time at the helm of a social media account. But by preparing for one in case,...

- 24 May 2017, 08:00 in Social Media

Three Brands on Social Media That Got Everyone Talking

Utilising social media to gain coverage is becoming an increasingly popular tactic for brands. Although creating a specific social media campaign is...

- 23 May 2017, 09:00 in Social Media

Why WeChat is Crucial for Chinese Expansion

WeChat is a great marketing tool to use if your business is targeting China, the main reason being that it has 768 million daily active users! It is...

- 23 May 2017, 08:30 in Social Media

Will Social Media Affect the General Election Results?

As the general election inches nearer, it’s hard to avoid news about the various political parties. Politicians are encroaching further into...

- 23 May 2017, 08:00 in Social Media

Maximising Social Media Presence with Data Analytics

Facebook, Twitter and other social media sites are central to how brands, executives and individuals engage customers, build loyalty, and market...

- 22 May 2017, 07:30 in Social Media

Retail Brands are Missing a Trick: Paid Social has Impact

Paid social is brimming with first-party data. In other words, it offers the ability to target real people rather than just...

- 12 May 2017, 08:30 in Social Media

Only 1% of Brands Engage with Social Media Influencers

Nearly every brand are stuck in "broadcast mode", relying on push tactics when it comes to social media, rather than engaging with advocates and...

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