- 4 December 2019, 07:00 in Data

Is my campaign really limited to women aged 25-40? How cookieless targeting methods can teach us new things about our audiences

Illuma Technology co-founder Peter Mason explains how cookie data is being replaced by real-time, bottom-up technologies which scale using a single audience characteristic: high probability to being open to your brand.

Despite many celebrated advances in technology in recent decades, it’s fair to say that audience targeting methods haven’t moved on much at all – the advertising industry is still relying on third-party tracking cookies to profile and segment users...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 23 October 2019, 11:25 in Data

Managing the Organisational Change Required by AI

It's no secret that making data science, machine learning, automation, and (eventually) AI pervasive across...


- 18 October 2019, 09:00 in Data

Hardware-based encryption is the key to future proofing data protection concerns

With recent changes to data protection laws, the data protection landscape is rapidly changing in scope, breadth and depth. Data protection...

- 3 May 2019, 08:00 in Data

Google to “auto-delete” users’ web browsing history

As the tech giants adapt to more stringent cultures and laws surrounding user privacy, Google is to give its users the ability to have their search...

- 9 May 2018, 08:00 in Data

How to Win the On-the-Go-Consumer With Data

Today's tech-savvy consumers are on the move, and if you want your brand to succeed, you need to keep moving with them. It makes no difference...

- 3 May 2018, 08:00 in Data

How to Build a Data-Driven Marketing Strategy

Data is a hallmark of marketing and, thanks to the digital revolution and the emergence of big data, we have access to more of it than ever before....

- 9 April 2018, 08:00 in Data

Facebook ID Theft? Why your Online Identity is up for Grabs

Identity theft is a goldmine for fraudsters, reaching an all-time high in 2016, with up to $16 billion worth of losses. During the first six months...

- 4 April 2018, 08:00 in Data

The Warnings and Opportunities of the Facebook Data Scandal

We should all be aware of the ongoing scandal engulfing Facebook, Cambridge Analytica and the allegations of data misuse. Heads have rolled, lawsuits...

- 2 April 2018, 08:00 in Data

Why There’s Still a Place for Facebook in this Post-Cambridge Analytica World

It’s hard to remember an event as devastating to the reputation of social media as this week’s revelations. Cambridge Analytica stands...

- 22 March 2018, 08:00 in Data

Half of Marketers Don't Share Customer Insights with Sales

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to experience...

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