- 9 January 2020, 07:00 in Data

Why Marketers are Calling Time on ‘Data Gossip’

Some time in early 2018, Cambridge Analytica became Public Enemy Number One. In the perfect storm of scandal and regulation (think GDPR, which rolled out in May that year), public trust in how companies utilise and share their customers’ personal information became paper thin.

For consumer brands, the pressure was on to address concerns and change the way data was used in marketing and beyond. Without action, brands risked becoming irredeemably...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 6 January 2020, 07:00 in Data

Cracking the digital growth code

Digital leaders in B2B achieve up to five times the revenue growth and up to...

- 3 January 2020, 07:00 in Data

The importance of storing data closer to home

There are three key components when we talk about the concept of privacy: Laws, customs and expectations. The importance of each part of this...

- 4 December 2019, 07:00 in Data

Is my campaign really limited to women aged 25-40? How cookieless targeting methods can teach us new things about our audiences

Illuma Technology co-founder Peter Mason explains how cookie data is being replaced by real-time, bottom-up technologies which scale using a single...

- 23 October 2019, 11:25 in Data

Managing the Organisational Change Required by AI

It's no secret that making data science, machine learning, automation, and (eventually) AI pervasive across teams and industries will be a critical...

- 18 October 2019, 09:00 in Data

Hardware-based encryption is the key to future proofing data protection concerns

With recent changes to data protection laws, the data protection landscape is rapidly changing in scope, breadth and depth. Data protection...

- 3 May 2019, 08:00 in Data

Google to “auto-delete” users’ web browsing history

As the tech giants adapt to more stringent cultures and laws surrounding user privacy, Google is to give its users the ability to have their search...

- 9 May 2018, 08:00 in Data

How to Win the On-the-Go-Consumer With Data

Today's tech-savvy consumers are on the move, and if you want your brand to succeed, you need to keep moving with them. It makes no difference...

- 3 May 2018, 08:00 in Data

How to Build a Data-Driven Marketing Strategy

Data is a hallmark of marketing and, thanks to the digital revolution and the emergence of big data, we have access to more of it than ever before....

- 9 April 2018, 08:00 in Data

Facebook ID Theft? Why your Online Identity is up for Grabs

Identity theft is a goldmine for fraudsters, reaching an all-time high in 2016, with up to $16 billion worth of losses. During the first six months...

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