- 4 June 2020, 10:00 in Data

The importance of data collaboration for marketers

Data is everywhere. We collect so much of it that it’s become near impossible to make sense of the numbers without the help of technologies like machine learning (ML) and artificial intelligence (AI).

For marketeers, these technologies have allowed the industry to pinpoint exactly who their audience is, what they like and even what they will like in the future. As a result, entire strategies are being developed on the insights...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 13 May 2020, 17:28 in Data

Removing the Friction from Customer Experience

The world in which we now live and work is truly global and as such many companies...

- 1 April 2020, 17:35 in Data

Getting to grips with the lawful bases for processing data

Almost two years since the GDPR came into effect, understanding its finer points remains a challenge to marketers. In particular, the lawfulness of...

- 31 March 2020, 11:54 in Data

Gotcha! New Visualisation Techniques Make Fraud A Whole Lot Easier To “See” — And Stop

According to the Coalition Against Insurance Fraud, companies attribute from 5% to as much as 20% of their claims cost to fraud. In a...

- 25 March 2020, 10:31 in Data

Webinar: Build the Case: Increase Your Data Privacy Investment (and ROI)

What is the price of privacy? What value can be tagged at privacy? An interesting question to ask organisations as it reflects the investment they...

- 23 March 2020, 09:26 in Data

Why Clean Data is Critical for Your Business

Three things you need to know about data cleanliness Recently there was the 50th anniversary of putting a man on the moon and that revived the famous...

- 20 March 2020, 10:10 in Data

Why the security of retail systems is key to building long term customer trust

Cloud technologies and the IoT have opened up seemingly endless possibilities for the modern retail organisation. Customers have never had as much...

- 18 March 2020, 11:34 in Data

Post cookie world: Spotlight is back on ad-blocking users

The recent announcement around Google phasing out third-party cookies has brought the spotlight back on the consumer – not only the need to...

- 10 March 2020, 12:55 in Data

The Future Of Work In The Age of Artificial Intelligence

I’ve spent 15 years of my career working at companies that didn’t exist when I started high school. It was inconceivable to imagine that...

- 31 January 2020, 06:30 in Data

Data Privacy Day: The Evolution of Data Privacy

Data is the lifeblood of any organisation. Today’s businesses couldn’t function without data. In fact, when we surveyed a group of...

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