- 13 January 2016, 12:21 in Digital Marketing Show Videos
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The Power of Digital in Customer Experience
With consumer expectations at an all-time high, customer experience is more important than ever before for all businesses, regardless of size or sector. In order to meet these customer expectations, many organisations are choosing to implement digital-first strategies – creating a competitive advantage by embracing the power of AI and machine learning.
For the Love of the Customer and Compliance
With mobile phones now firmly attached to our hands and an average of 24 hours a week spent online, the UK has truly embraced a digital lifestyle. This can also be seen in the nation’s purchasing behaviour - a staggering 87% of shopping (excluding groceries) took place online in 2018. With this in mind, companies need to consider not only which products will sell best online, but of ways to deliver the best customer experiences possible to set them apart from the competition.
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