- 27 September 2019, 09:44 in Customer Experience

The Power of Digital in Customer Experience

With consumer expectations at an all-time high, customer experience is more important than ever before for all businesses, regardless of size or sector. In order to meet these customer expectations, many organisations are choosing to implement digital-first strategies – creating a competitive advantage by embracing the power of AI and machine learning.

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- 5 September 2019, 12:09 in Adtech

Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

- 18 April 2018, 08:00 in Customer Experience

Why your Business can not Ignore Evolving Customer Personas

In order for businesses to stay ahead of the game and continue their success, they...


- 5 April 2018, 08:00 in Customer Experience

How to Ensure AI Doesn't Make Your Customers Hate You

No marketing plan aims to create chaos for consumers, but marketers must be cautious about how their AI-powered outreach actually operates in the...

- 23 November 2017, 08:00 in Customer Experience

How Fragmented Customer Experiences are Holding Brands Back

Sometimes it’s not the experiences that matter, but the spaces between them. So often, this one important truth gets missed in customer...

- 13 November 2017, 08:00 in Customer Experience

Why Online Retailers Need to Step Up Live Agent Provision

Normal shopping rules don’t apply online. Where bricks and mortar stores close at 5pm, the beauty of the internet for consumers is that shops...

- 8 November 2017, 08:00 in Customer Experience

A Segment of One: The Next Generation of Customer Engagement

Businesses today are certainly not lacking when it comes to access to customer data. According to new research by Vanson Bourne and Sitecore, on...

- 7 November 2017, 08:00 in Customer Experience

How to Achieve Consistency and the Best Customer Experience Across Marketing Channels

It is no secret that the customer is the centre of the universe for many brands. And so they should be; after all, they ultimately pay a...

- 31 October 2017, 07:45 in Customer Experience

Is the Transactional Email Experience Critical for Customer Loyalty?

All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they convert with their brand and not with a rival...

- 14 September 2017, 08:00 in Customer Experience

Getting to ACE: Autonomous Customer Experience

We hear a lot of hype about how AI technology, such as chatbots, is advancing to minimise the amount of contact a customer has with a contact centre,...

- 13 September 2017, 08:30 in Customer Experience

AI-Based Chatbots Could Help Telcos Deliver on Customer Experience

Data analytics has completely transformed the digital customer journey, enabling everything from personalised, real-time e-commerce recommendations...

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