- 13 May 2020, 17:28 in Data
Popular articles today
What is Truck Advertising?
Awareness of truck advertising is virtually non-existent in the UK, especially compared to places like America....
Co-Creation: The Missing Link between Brands and Customers
While there is currently a lot of buzz around the idea of listening to, and engaging...
Behavioural change, nudge theory and ultimate benefit – why isn’t the trial COVID tracking app harnessing the best in tech?
Let me state this right from the start. My issues with the new COVID tracking app,...
BP's First Ad Campaign for a Decade
This month BP is unveiling a major UK advertising campaign to support the launch of its...
Three key questions businesses should ask themselves before investing in AI tech
Artificial Intelligence (AI), Machine Learning (ML) and automation are all buzzwords which are being banded around...
Are you a digital polluter? Why advertisers must now end online waste in order to survive
The current web ecosystem is in the midst of evolving to meet consumers on consumers’ terms....
Weathering the storm: How cloud technology can help marketers to succeed remotely
Weathering the storm: How cloud technology can help marketers to succeed remotely
For the most part, cloud-based computing has made its way into almost every business in some shape or form. Most marketers probably use a cloud-based service at work every day - be it for storage, communication, video conferencing or logging on to their company’s server.
The Customer Journey: Understanding the Power of Video
As the old adage goes: “a picture tells a thousand words” – a mantra that has...
7 Key Statistics for SMS Marketing
Although mobile phones have been around for some time now, smartphones are really beginning to take...
New KPIs required to unlock the true value of content marketing campaigns
Content campaigns have become an increasingly important part of the marketing mix over the last few...
