- 20 January 2020, 07:30 in Digital Marketing

Accurate Attribution: How can AI make a difference?

Marketing attribution refers to the process of working out and measuring which marketing and advertising efforts have been successful in helping to convince a customer or prospect to make a purchase. It shows the marketer exactly where each potential buyer has interacted with their brand in the buying journey. Effective marketing attribution enables marketers to understand where campaigns and marketing efforts have thrived, giving them the opportunity to replicate these...

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