- 27 March 2020, 08:03 in Digital Marketing

How to Drive Marketing Personalisation in an Increasingly Non-Personal World

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie

Dale Carnegie penned the quote referenced above decades ago, and it served as a foundational strategy captured in his famous book, “How to Win Friends and Influence People.” More than an author writing about interpersonal relationships, Mr. Carnegie was a forerunner of the value of personalisation.

Personalised relationships have always been...

Keep Reading...

- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 14 February 2020, 12:00 in Digital Marketing

Why consistency is the key to making people fall in love with your brand

With Valentine’s Day upon us, romantics across the globe will be thinking of novel ways...

- 14 February 2020, 11:35 in Digital Marketing

Almost half of WhatsApp usage breaches legal terms

41% of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that...

- 10 January 2020, 07:30 in Digital Marketing

7 predictions for Martech in the next 5 years

A lot has changed in the technological landscape over the last 10 years, especially in the world of marketing. So, as we enter a new decade, what...

- 3 December 2019, 07:00 in Digital Marketing

Why Media Agencies Are Struggling For Relevance (And What To Do About It)

Not everyone has adapted well to digital disruption. Where once big brands had little choice but to use the services of a media agency to plan and...

- 19 November 2019, 06:30 in GDPR

Businesses’ Ongoing Efforts for Data Privacy

GDPR may have come into effect a year and a half ago, but the issue of privacy remains the most important aspect of data management. Despite...

- 17 October 2019, 09:00 in Digital Marketing

How AI can drive better travel customer interactions

The travel industry is no stranger to using artificial intelligence. For example, travel chatbots that learn customers preferences, personalise...

- 3 July 2019, 09:00 in Adtech

Getting Your Digital Ads ‘On Target’ This Sporting Summer: A Step-by-Step Guide

Summer 2019 looks set to be filled with some of the hottest sporting events across the globe. We’ve already seen Liverpool triumph over...

- 14 June 2019, 10:00 in News

Riot Games must give up pay information

Data privacy regulators in the US are opening legal proceedings within a broader probe into allegations of gender bias at American computer games...

- 13 June 2019, 11:30 in News

Data breach fine for Singapore's Grab app

Singapore-based tech firm, Grab, has received a $16,000 fine from the city-state’s government after a data breach that saw GrabCar...

← Older

© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS