- 30 October 2019, 09:00 in Digital Marketing

The internet vs marketing… are marketers playing a losing game?

The rapid pace at which the internet has developed over the years has meant that the marketing industry is often struggling to keep up. Where the high-street retailers once drove buying trends, consumers have now gained control to dictate the market. At a time where it seems almost impossible to keep up with rapid innovations, is it fair to assume marketers are playing a losing game?

Often, things once considered ‘the...

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