- 6 June 2019, 09:00 in Marketing automation

Why Your Business Can’t Escape Marketing Automation

If CMOs thought they had a lot on their plate last year, 2019 probably feels like a nightmare by comparison.

Marketing’s complexity is multiplying in terms of the buyer’s expectations, the number of channels the consumer expects your business to be present on is growing, and how quickly you respond, post, and interact with your community via those channels is accelerating too.

Each channel requires optimisation as well - on the organic...

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- 23 August 2019, 11:28 in Compliance

Using IP geolocation data to limit password sharing, retain subscribers, and recapture revenues

Over-the-top (OTT) providers take a huge financial hit from password sharing – Netflix and Hulu...




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