- 16 May 2019, 08:45 in Trust

How marketers can build trust with customers

As author Frank Sonnenberg explained, “Trust is like blood pressure. It’s silent, vital to good health, and if abused it can be deadly.” In today’s social media savvy world of always on news and rapid social sharing, never before has this sentiment meant so much to brand marketers. Not least because - once they have established trust - they will have to constantly work at it for it to remain...

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- 23 August 2019, 11:28 in Compliance

Using IP geolocation data to limit password sharing, retain subscribers, and recapture revenues

Over-the-top (OTT) providers take a huge financial hit from password sharing – Netflix and Hulu...

- 8 May 2019, 10:00 in Trust

Apple doesn’t want your data, Tim Cook says

Apple’s boss, Tim Cook, has underlined his company’s positive data attitudes again by reminding the...


- 5 April 2019, 09:00 in Trust

US: Georgia Tech hit by data breach

Georgia Institute of Technology has revealed it suffered a data breach after one of the college’s web apps exposed the information of 1.3...

- 17 October 2018, 09:00 in Trust

Q&A with Simon Loopuit, CEO of trust-hub

Simon Loopuit heads trust-hub, a software firm specialising in personal data management technology that protects customers and employees alike. Ahead...

- 12 September 2018, 08:45 in Trust

Building consumer trust and overcoming privacy barriers with on-device AI

New data and privacy legislation is helping to protect and give consumers what they want: less irrelevant marketing junk. However, with less access...

- 8 August 2018, 08:00 in Trust

Consumer data acquisition done properly

In the data world many complain about GDPR and the negative effect it has had on their business. I see things differently… Maybe I’m a...


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