- 25 January 2016, 13:00 in Blogging

Blog Standard: Poor Implementation is Diluting Value

Businesses are investing heavily in content, with B2B brands
investing 28% of their overall marketing spend towards content
marketing, with B2C brands investing an even bigger 32%.

This is serious investment that needs to be utilised in the best
possible way.

In my experience, businesses tend to house the large part of their content on a blog, as this is the easiest platform for getting content live on a website....

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