- 10 May 2017, 07:30 in Social Media

5 Reasons Instagram is Better Than Snapchat for Marketers

Both Instagram and Snapchat offer digital marketers the same proposition: a platform for photo and video sharing with a captive audience of content-hungry individuals that can be engaged, nurtured and converted. This is even more the case now that Instagram launched “Instagram Stories” (an unashamed Snapchat clone) eight months ago.

However, the devil is in the detail. And it's these details which should make Instagram a better choice for...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 9 May 2017, 08:00 in Social Media

Facebook Hailed as Most Influential Social Media Platform for Shopping

One in 10 people won’t buy products online without first consulting the likes of Facebook...


- 8 May 2017, 08:00 in Social Media

Facebook Live: Boosting Business or a Breeding Ground For Crime?

Facebook Live is a new live video tool, that gives businesses and brands the ability to connect with and grow their audience base, in new and...

- 28 April 2017, 09:00 in Social Media

Why Social Could be Better Bang for your Buck than TV

TV advertising spend is set to shrink. This is hardly surprising. The latest Advertising Association/WARC Expenditure Report forecasts that TV...

- 13 April 2017, 08:30 in Social Media

Why Social Influencers are the New Broadcasters

Influencer marketing has seen phenomenal growth over the last few years and a key factor in its success hinges around trust. As publishers and now,...

- 10 April 2017, 07:30 in Social Media

How is Social Media Changing the Marketing Funnel?

Marketers have long recognised the disruptive force of social media and its impact on the purchase funnel. Today, the practice of aligning messages...

- 5 April 2017, 08:00 in Social Media

Scarcity Marketing in the Social World

Scarcity marketing is the business equivalent of playing hard to get. People want what they can’t have and scarcity tactics, if used well, can...

- 4 April 2017, 07:30 in Social Media

Local Social Media Monetization Gap Presents Brand Opportunities Abroad

Online, there is no such thing as borders. As long as anyone has an internet connection, communication is (mostly) free. Increasingly, brands are...

- 3 April 2017, 07:30 in Social Media

Why Authenticity is the Holy Grail on Social Media, and How to Get it Right

 One of the fundamental ways brands fail at coming across as authentic on social media is that they try too hard. Social media is one of...

- 30 March 2017, 09:00 in Social Media

The Rise and Rise of Social CRM

It’s taken a good while for social media to gain widespread acceptance as a serious B2B tool, but it’s finally happened: 84% of marketers...

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