- 4 July 2017, 07:30 in Social Media

How Social Advertising is Helping the Struggling Cinema Sector

There is nothing new in deploying social across a customer journey. Digital marketers have been advocating this for some time now. The game-changer however is hyper-targeting. It may seem obvious to suggest getting the audience right is key, however, there are varying degrees of deep diving into audience segmentation and very few are diving deep enough.

Reaching the most relevant audience segments for a campaign requires granularity, something that global cinema...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 30 June 2017, 07:30 in Social Media

What Brands Need to Know About Snapchat Spectacles

Snapchat now has 100 million daily active users, making it one of the fastest growing...

- 27 June 2017, 07:30 in Social Media

How to Build Awareness, Engage and Convert with Facebook

With over 1.9 billion monthly active users on Facebook and 700 million on Instagram, the Facebook advertising platform provides an unparalleled...

- 26 June 2017, 08:00 in Social Media

How Social Insights can Help your Campaigns Hit the Mark in China

Global brands have been looking east for some time, trying to capture the Chinese market and create brand loyalty. But despite huge marketing budgets...

- 23 June 2017, 09:00 in Social Media

The New Era of Employee Social Media Marketing

With ad blockers on the rise, less brand organic reach and a proliferation of content competing for our attention, it is harder than ever for...

- 23 June 2017, 07:30 in Social Media

Where GDPR Leaves Brands on Social

With a year to go to the deadline for GDPR compliance, Q1 2017 saw a 61.5% increase in paid media spend across Facebook, Instagram, Twitter,...

- 12 June 2017, 07:30 in Social Media

What Can Smaller Brands Learn From Big-Brand Social Media Marketing?

Successful campaigns being executed by big brands on social media may lead smaller brands to believe that they have little chance of replicating such...

- 7 June 2017, 09:30 in Social Media

How the Political Parties are Using Paid Social in the UK Election Race

The Information Commissioner’s Office has launched an investigation into the ways UK political parties and other campaign groups are using...

- 7 June 2017, 07:30 in Social Media

Capturing Millennial Shoppers via Social Media

The next generation of people (those born between 1995 and 2010, who account for 27% of the world population) is starting to enter the workforce and...

- 6 June 2017, 09:00 in Social Media

Brits Favour Sharing Visual Content

Brits are more likely to feel engaged, happy and accepted when sharing visual content on social media, according to a new survey.  In a survey...

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