- 9 August 2017, 07:30 in Social Media

The Evolution of YouTube Part 1: The Early Years (2005 - 2007)

In the year of 2005, the internet was in its early developments of showing potential for socialisation. Yet, only a sole few took it upon themselves to implement their ideas into the world wide web’s many possibilities. This was true for Chad Hurley, Steve Chen, and Jawed Karim; the inventors of the site YouTube.

It’s rumoured to begin with a simple realisation. During the halftime performance at the 2004 Superbowl, Janet...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 4 August 2017, 08:00 in Social Media

Brands Willing to Pay £75,000 to Influencers

Brands and marketers working on influencer programmes are willing to pay up to and in...

- 31 July 2017, 07:30 in Social Media

Rise of the InstaFaker: Tackling Influencer Marketing’s Fraud Issues

The digital industry is facing a number of challenges. The rising popularity of adblockers highlights the way in which consumers see advertising as...

- 24 July 2017, 07:30 in Social Media

Social Media Engagement Puts Smaller Brands in Pole Position

There are countless well-documented reasons why people don’t like calling customer service centres, but the most recent one to be added to the...

- 20 July 2017, 08:30 in Social Media

Your Business Doesn't Need Social Media? Are you Sure?

According to social media trainer and speaker Laurel Papworth, these are the six most common reasons businesses give for not needing social media: 1....

- 18 July 2017, 07:30 in Social Media

How Financial Services Companies can Better Engage Customers on Social Media

“Banks get in trouble for one reason: They make bad loans.” That’s according to Carl Webb, co-managing partner at the Ford...

- 17 July 2017, 08:30 in Social Media

How to Target Summer Foodies on Social

Consumer spending spikes as the temperature rises; so while the longer days and warmer nights lull customers into a state of relaxation, summer is no...

- 13 July 2017, 08:00 in Social Media

Debating Instagram vs Snapchat? Look at What your Audience Uses

Snapchat has been the darling of the social media world for the last couple of years. It was mysterious, that hard to get young adult market loved it...

- 12 July 2017, 08:30 in Social Media

It’s Not Always About Who has the Most Followers

For small businesses, social media can be a minefield and the idea of growing an audience into the thousands seems near enough impossible, especially...

- 12 July 2017, 07:30 in Social Media

Marketers Must not Overlook the Power of the ‘Grey Pound’

When you think of social media, you probably visualise millennials frantically tapping into their smartphones, but it’s time to look a lot...

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