- 23 December 2014, 11:00 in Social Media

How To Track Your Social Media Success

Social Media is an essential tool in any business marketing.

With your target audience at the tips of your fingers and their information for free, it’s a no brainer that whatever your business model, you need to be social.

But with this overwhelming wealth of knowledge so readily available, how can you generate the sales and leads that are necessary to actually boost your business?

This recent study has shown that...

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5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 22 December 2014, 13:00 in Social Media

13 Predictions for Social Marketing in 2015

User-generated content is the new currency #1 Marketing moves into a participatory age (ALS ice...


- 19 December 2014, 17:00 in Social Media

Top Tips: How Stand Out From the Crowd on LinkedIn

With 30,000 posts published a week on LinkedIn, the social platform is a valuable lead generation tool for companies. LinkedIn’s hold as a...

- 18 December 2014, 13:00 in Social Media

The Impact of Social Media on Christmas Campaigns

Christmas time is a hugely busy period for lots of businesses, especially those in the business of retail. The holiday season has become big...

- 17 December 2014, 08:00 in Social Media

The Second Opinion Phenomenon

"Does my bum look big in this?" Getting a second opinion is nothing new; shoppers look to their friends for advice on purchases, whether...

- 15 December 2014, 17:00 in Social Media

Christmas Ads: Which adverts were the crackers this year?

In this key time of year the race for Christmas ad supremacy is obviously of utmost importance. Nobody wants to be responsible for this year’s...

- 12 December 2014, 15:00 in Social Media

Sales and Marketing (Finally) Tie the Knot

Walking down the busy airport concourse, a face worriedly stares at her smartphones. This dire looking leader of a major US business to business...

- 11 December 2014, 13:00 in Social Media

The Importance of Social Media within a Business

Recently, Facebook reported that its quarterly profit jumped 90% from the same time last year. This is somewhat due to spiralling advertising...

- 4 December 2014, 16:00 in Social Media

Digital Marketers: Create a Bandwagon on Social

Many of you will have been there in marketing planning meetings: once the packet of biscuits has been opened and the tea has been poured, the demands...

- 4 December 2014, 11:00 in Social Media

2015 to see Facebook as an Aggregator?

Most of us have realised the death of Facebook is a long way off, despite many articles in recent years, and months, stating the contrary. Their...

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