- 27 March 2017, 08:00 in Features

Post-Millennial Consumers are Here – Is your Brand Ready for Them?

Can brands keep up with the rising digital era? The answer is yes. Don’t let their social media habits and mobile addictions fool you, the post-millennial Generation Z, born between 1996 and 2001, still has a strong consumer culture.

It is true that post-millennial consumers live a life dominated by social media and mobiles. A quarter of Generation Z spends at minimum 30 hours a week on their phones, racking up...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 27 March 2017, 07:30 in Features

4 Things Retail Marketers Need to Know About Shoppers

All retail sectors are currently feeling the competitive heat. FMCG retailers, in particular, are under...


- 24 March 2017, 15:00 in Features

SIINDA announces new event to help retailers address key local retail marketing challenges

SIINDA, the Search and Information Industry Association will stage its first specialist retail event in London on 31 March 2017. The SIINDA Retail...

- 24 March 2017, 08:30 in Features

Agile Marketing: What’s the Appeal?

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility mean? In a digital world, where...

- 23 March 2017, 08:30 in Features

The Paradox of Mass Personalisation

Personalisation is everywhere. It’s in our Facebook feeds, on our Netflix queues, and increasingly, in our shopping experiences. Ever since...

- 23 March 2017, 08:00 in Features

The End of Stereotyping: Why the Future of Marketing is Adaptive

Marketers are on a constant mission to create utopian, near-perfect experiences for customers. Now that emerging technologies such as artificial...

- 23 March 2017, 07:30 in Features

The Psychology of Video Communications

What makes video such as powerful communications tool? It’s all to do with the way we respond to audio visual imagery - and what our brains...

- 21 March 2017, 07:30 in Features

Make your Business ‘Digitally Present’ 

Last year small businesses accounted for 99.3% of all private sector businesses - 99.9% were small or medium-sized (SMEs)...

- 17 March 2017, 08:30 in Features

How Trump Won (Part 2) – Using the Magic Marketing Formula – a SOSTAC Planning Analysis

Continuing from How Trump Won – part 1 – SOSTAC® Analysis, where we looked at the first three stages of the plan: Situation Analysis...

- 16 March 2017, 08:30 in Features

How Trump Won (a SOSTAC Analysis) – Part 1

Many are still wondering how Donald Trump became president of the United States Of America, despite himself? Here’s an analysis, using...

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