- 15 March 2017, 09:00 in Features

Building Trust in the Digital Economy

In the era of social media, relationships between the customer and a business matter more than ever. A breakdown in that relationship, when trust is in some way seen to have been betrayed, can be amplified, and it may be nigh on impossible to repair.

Take the customer: remember him, recall her. To say that the customer is crucial to any business is a bit like saying oxygen is important to...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 15 March 2017, 08:00 in Features

Responsible Marketing in a Digital Age

Marketers need to be agile and adaptable in an increasingly turbulent geopolitical landscape, according to a...


- 14 March 2017, 09:30 in Features

The Importance of Branded Products in Marketing

In this digital age, many businesses rely mainly on online marketing techniques, such as social media. However, it’s important that you...

- 14 March 2017, 08:30 in Features

AI Recommendations That Know you Better Than you Know Yourself

Every day, millions of people make buying decisions based on search – products to buy, restaurants in the neighbourhood, and tonnes of other...

- 10 March 2017, 08:00 in Features

Digital Marketing: The Ai, Bi and Ci of Dynamic Intelligence

The re-emergence of a 17-year-old phone may have captured a nostalgic sentiment at last week’s Mobile World Congress, but the event should more...

- 8 March 2017, 08:00 in Features

How to Reduce your Customer Loyalty Reward Spend and Still Achieve Brand Advocacy

Marketers are under constant pressure to deliver a meaningful return on investment on every initiative. At the same time, they are operating in a...

- 8 March 2017, 07:30 in Features

Marketers, Have you Started to Think About Augmented Reality?

From visualising how a new sofa will fit in your lounge, to working out what style of sunglasses will suit you best – Augmented Reality now...

- 7 March 2017, 09:30 in Features

Influencers: Who Are They? What do they do?

There are few words that have been more polarising in recent years than ‘influencers’. Who are they? What do they actually do? If...

- 6 March 2017, 09:00 in Features

Marketers as Traffic Drivers: How Marketing Efforts can Boost In-Store Traffic

As consumers increasingly leverage technology in their daily lives, many research products remotely via a mobile device before visiting a physical...

- 6 March 2017, 07:30 in Features

The Importance of Owning an Online Brand Space and Successfully Managing it

How your brand’s perceived is important to the success of your business. It is what attracts people and keeps them coming back, and with the...

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