- 26 July 2017, 08:30 in Features

What are the Biggest Challenges in Influencer Marketing?

Influencer Marketing is a relatively new addition to the world of advertising, but it is not hard to see why it has gained immense popularity in the last few years. Brands can generate an engagement rate 16x higher than traditional ads through an influencer marketing campaign. But despite it being in existence for a few years now, marketers and brands are still finding their way around to optimise the benefits...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 26 July 2017, 07:30 in Features

Inspiring Your Target Audience and Finding Inspiration

We’ve all heard how video is a great tool for inspiring your target audience –...


- 25 July 2017, 08:00 in Features

How to Engage Customers in the Omnichannel Age

Marketers know personalising their communications is a sure-fire way to improve and increase the conversion. While it’s an easy statement to...

- 24 July 2017, 08:30 in Features

How to Run a Successful Marketing Event

Running a marketing event is a great way for your business to function more effectively. They provide a space in which you can engage in peer-to-peer...

- 21 July 2017, 07:30 in Features

Bridging the Premium Video Gap

Video is video, no matter what device it is viewed on or how it is delivered to that screen. Viewers don’t make a distinction between...

- 20 July 2017, 08:00 in Features

Your 5-Step Passport to Doing More with Video

Business and management guru, Henry Mintzberg once said: “Strategy is a pattern in a stream of decisions.” And, in the context of video...

- 17 July 2017, 09:00 in Features

World Emoji Day 2017; Are we Over the Emoji?

Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, research from email provider Mailjet...

- 17 July 2017, 07:30 in Features

Motivating and Engaging the Over 50s: Rethinking Marketing and Technology

There are 23.6 million people aged 50 years and over in the UK, representing a third of the population. Many more products and services are aimed at...

- 13 July 2017, 08:30 in Features

Is Brexit the Be-All and End-All for Marketers in 2017?

It’s undeniable that since last year’s EU Referendum Brexit has stuck steadfastly to the top of news and business agendas across the UK....

- 12 July 2017, 08:00 in Features

Why AI Means Creativity Unleashed

All too often, marketers find themselves stuck building and running tech-based ad campaigns manually. This takes a lot of time and makes it hard for...

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