Running a marketing event is a great way for your business to function more effectively. They provide a space in which you can engage in peer-to-peer networking, promote your brand, gather valuable feedback, as well as helping to keep your ear to the street about new trends and tricks from within your own industry.
We've put together a few marketing event tips that'll help you perfect the art of creating a great business gathering:
Take to social media
If you're looking for a way to shout about an upcoming event, social media (Facebook, Twitter, Instagram, Linkedin etc) is the answer. If you're not using these channels, then get on them - no excuses!
Social media can help spread the word about your event like a digital wildfire, but it's important you're targeting the right people. Running a few paid social campaigns can help with your efforts and social media analytics can help monitor engagement and audience.
Another tip, create some regular social content as you prepare for your event. Keep those on your social channels updated with preparation details and any exciting event developments. Creating a buzz around your event can help boost interest.
Blogger outreach
The world of blogging is certainly a creative industry that's booming right now. Businesses and brands use bloggers to help influence users to engage with products, to create a buzz around a brand or publicise an event.
Start by identifying key bloggers, you can use tools like The Blogger Programme and Buzzsteam to help focus in and contact bloggers. Invite them to your event, it'll not only help publicise the occasion, but it's a great way to keep your blogger happy as it's giving them a chance to grow their own connections and create some great content around YOUR event.
You might even consider running an event solely for bloggers. Organise a lunch or a dinner where you invite the top 30-40 influencers from your business sector.
Utilise your own blog
First and foremost, if you don't have a company blog - you should definitely think about getting one. With a blog, you can use it to create and share some fun and engaging content around your event, not just for one occasion - but all years round. It's just another way you can reach the types of people who will benefit/be interested in the event!
Creating images or even some infographics as part of your blog post, or even independently help to present details of your event in an exciting and engaging way. According to Hubspot, infographics are liked and shared on social media 3x more than other any other type of content. You can create your own images and infographics for free using tools like Canva.
Contact local media
Sharing news of your event in the local media may also help to create interest around your event. Running an advertorial in an industry relevant magazines or the local print-press may help to reach those who aren't online - exhaust all your communication avenues and you'll be sure to put on a great event, with the right people.
Advertise it on your homepage
This is free advertising for you, so why not utilise it? Dedicate half of your homepage to news of your event, or even run some eye catching banners across your site to capture and engage attention - you never know who might see it!
Make sure that you include concise, key points about your event on your banner. You want people to know:
- Occasion
- Date
- Time
- Location
Use engaging, appropriate colours that stand out, bearing in mind your own brand identity.
Leaflet locally
Print some flyers and posters to put in and around areas to where your event is being hosted. This is incredibly useful as it helps to target audiences that don't use social media or simply missed your online advertisements.
Great giveaways
You don't need to break the bank, but when it comes to freebies they're are usually a great way to reel people in and get them signing up to your event. Whether it's an open bar, some nibbles or a novelty keepsake - giving away is usually the best way!
Branded giveaways from your event are also incredibly good ways to get people to remember you and your business after they've left. Utilising ways to stay connected to people and building contacts can be approached from any angles, so don't discredit the power of freebies!
Marketing events are often seen as an extension of your business, so it's important to create an event that lives up to your brand and is linear to your brand identity. Following some of our super steps, you'll be well on your way to creating a memorable marketing event that's a big hit with everyone
By Jennifer Gwinnutt, digital marketing assistant at iWeb
PrivSec Conferences will bring together leading speakers and experts from privacy and security to deliver compelling content via solo presentations, panel discussions, debates, roundtables and workshops.
For more information on upcoming events, visit the website.
comments powered by Disqus