- 11 July 2017, 08:00 in Features

5 Key benefits of using AI in Marketing

According to Motley Fool investment consultancy firm, 85% customer interactions will not necessitate any human intervention by 2018. Artificial intelligence holds an untapped potential for Marketing departments and changes customer relationships in depth. Predictive Marketing could help you unlock the untapped potential in your business. Here’s how:

1. Intelligent 360° customer view

Everything we do impacts on our customers' buying behaviour. Marketing, sales promotion, pricing, competitor activity and service can all...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 11 July 2017, 07:30 in Features

Technology is Changing the Way Marketers View Wimbledon

A lot has been said about the impact of VR and AR technology on viewing...


- 10 July 2017, 08:00 in Features

The Importance of the Human Touch in Programmatic

Automation is currently the word on everyone’s lips – and our industry has arguably experienced some of the most seismic changes thanks...

- 10 July 2017, 07:30 in Features

Brands Turning Their Back on Digital Reputation are Staring Down the Barrel of Extinction

Personal, corporate or otherwise; the value of maintaining a well sought-after reputation simply cannot be overstated. From the world’s worst...

- 7 July 2017, 08:00 in Features

Six Reasons Why B2B Marketers Should Embrace Marketing Automation

The explosion in content marketing over recent years means that many marketing and PR agencies have pivoted to become production powerhouses. After...

- 7 July 2017, 07:30 in Features

What you Need to Know About Conversion Rate Optimisation

We work within the promotional product industry; it’s extremely competitive, but I think they key to our success is the focus that we have had...

- 5 July 2017, 15:48 in Features

GDPR:Report Launched to Help Businesses Tackle New Data Privacy Laws

A new publication – GDPR:Report – has launched, providing the latest news, features and expert advice on the General Data Protection Regulation (GDPR).


- 5 July 2017, 07:30 in Features

Breaking the Trust Barrier: Why Businesses Need to be More Open to Build Meaningful Customer Relationships

Many businesses try to find new ways of discovering more about their customers and prospective leads, gathering this information through the...

- 3 July 2017, 08:30 in Features

3 Steps to Better Brand Interactions and Stronger Profits

Retail magnate JC Penney believed that “every great business is built on friendship”. That this judgement was made by a man born in the...

- 28 June 2017, 09:00 in Features

Why Pre-suasion is Key to Marketing Cut Through in the Digital Age

The proliferation of digital content platforms has made the world a noisy place. Between a constant avalanche of emails, rolling news and updating...

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