- 27 June 2017, 08:00 in Features

How to Market to Tech-Savvy Consumers

Charles Darwin wrote that it’s not the strongest or most intelligent of the species that survives, but that which is most adaptable to change. We are in the middle of a period of rapid technological change, which requires rapid evolution in the way we attract and retain customers and inspire advocates.

This presents a challenge to marketers. How do we market to a tech-savvy audience? I am not going to limit...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 26 June 2017, 08:30 in Features

What Marketers Should Take From London Tech Week

At this year's London Tech Week, creativity and talent came together to map out the...


- 26 June 2017, 07:30 in Features

Just put a Logo on it – 3 Ways to Rethink your Promotional Marketing

Walk into most marketing conferences and you’ll see a sea of branded goods. Entire stands, pens, USBs, customer feedback surveys, all jostling...

- 23 June 2017, 08:30 in Features

The Importance of Consistent Brand Identity for Financial Services Firms

Branding is not only an integral part of any firm’s marketing strategy, but it is crucial for its entire strategy. Brand identity encompasses...

- 23 June 2017, 08:00 in Features

Millennial Myopia Misdirecting Marketers?

Marketers are endlessly fascinated with the Millennial generation. Articles on lifestyle habits and media consumption abound. The number of agencies...

- 22 June 2017, 08:00 in Features

The Human Transformation

The future has arrived. With colossal advancements in technology over the past few years, businesses are now looking to invest heavily in digital...

- 21 June 2017, 08:30 in Features

When Neuro-marketing meets Virtual Reality

It is an exciting time for marketing, with emerging technologies like virtual reality (VR) bringing new opportunities to create more playful,...

- 21 June 2017, 08:00 in Features

Marketing Tips for Bespoke Businesses

It’s one thing to run a business that sells bespoke products or services and another thing entirely to run it successfully. How can marketing...

- 21 June 2017, 07:30 in Features

How to Ensure your Digital Efforts Work Hard for your Brand

As a brand owner and owner of businesses which are in consumer products, I am regularly asked how I deal with digital marketing and social media. The...

- 19 June 2017, 08:00 in Features

The Mobile App: Is it a Critical Part of Your Omnichannel Strategy?

Chances are that most people turn to a mobile app on their smartphone every morning while starting their day, even before enjoying that first cup of...

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