- 9 August 2017, 08:00 in Features

Missing your Target Audience: Lessons for Marketers from Epic Campaign Fails

When it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental past the point of recovery.

You might have the right product, but what if you have the wrong target audience? Or worse, create something that excludes and insults various audiences? Agencies and content producers are full of ideas, but even with all the market research and customer insight in the world, there can...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 1 August 2017, 08:00 in Features

Emerging Markets: How Marketers can Connect with the Hard-to-Reach

With 70% of global GDP growth predicted to come from emerging markets by 2025 according...

- 1 August 2017, 07:30 in Features

Video Marketing Lessons from an NHS Neonatal Unit

Many enterprise marketers would be surprised that lessons in innovative communications can be learned from the public sector, but when it comes to...

- 31 July 2017, 08:30 in Features

Design Tips That Can Improve your Creative Campaigns

If you aren’t currently making creative content part of your marketing campaigns, then it’s time that you reconsider. With one study...

- 31 July 2017, 08:00 in Features

Chatbots: The Future of Marketing or Just Another On-Trend Gimmick?

As the importance of authentic, two-way conversation with customers stepped up a gear with the advent of social media, brands eagerly took up the...

- 28 July 2017, 09:00 in Features

Webinar: A Look into the Future of Marketing

All buyers are unique and must be treated as such. To make the most effective marketing programs, companies must address the needs of the buyer at...

- 28 July 2017, 08:30 in Features

7 Ways to Try Proximity Marketing

Increased usage of mobile devices gives advertisers new and attractive ways of retaining and acquiring customers. More than ever before, we can now...

- 28 July 2017, 08:00 in Features

Referral Marketing is a Goldmine for Marketers

Boosting the acquisition of new customers through referrals is a ‘quick win’ for businesses, with 83% of consumers telling a Nielsen...

- 27 July 2017, 08:30 in Features

Community Spirit: The True Measure of Engagement

There is an odd juxtaposition currently at play in the marketing industry. On the one hand, it is clear that IT professionals are wielding greater...

- 27 July 2017, 07:30 in Features

Personalisation is the Key Objective for 2017, but it’s Still in its Infancy

Today's consumers are more tech savvy than ever before. They know how to use technology to their advantage to promote and punish a brand, but they...

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