- 21 August 2017, 08:00 in Features

The Process of Matching Influencers to Brands

Influencer marketing is the current cool kid on the block. Brands are clamoring to leverage its popularity with their consumers in order to reach and inspire them to purchase. And it is working. The reason why? Authenticity. Authenticity is the crux of influencer marketing and must be the central theme running throughout all influencer marketing strategies.

Depending on KPIs (Key Performance Indicators), the most valuable type of influencers may vary from...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 18 August 2017, 08:30 in Features

Essential Dropshipping Guide For Marketers

Fancy making a living from your digital marketing skills? Dropshipping is a great way for...


- 18 August 2017, 08:00 in Features

Conversion Optimisation: What Does Conversion Maturity Look Like?

Conversion optimisation is the science of improving conversion rates on your website and beyond. Where running some simple AB tests on your website...

- 17 August 2017, 08:00 in Features

3 Reasons Marketers Should Use Crowdsourced Video

Video is helping drive the European online advertising market’s double-digit growth. Already most Internet traffic is video and Zenith recently...

- 14 August 2017, 08:30 in Features

Prioritising Personalisation

Customers have come to expect personalisation as the norm, they’re now more tuned in than ever to trends and issues and expect brands to engage...

- 14 August 2017, 07:30 in Features

Jargon Clouding Digital Marketing, CMOs Say

More than eight in ten (83%) global chief marketing officers say the digital marketing landscape is being unnecessarily clouded with jargon,...

- 11 August 2017, 07:30 in Features

The Future of Marketing: Key Challenges in a Digitised World

Today, marketers are being challenged by the fast-evolving changes driven by digitalisation: a process which has created more channels, opening up...

- 10 August 2017, 08:00 in Features

When will Seasonal Campaigns No Longer be Relevant?

Last year Burberry announced a monumental step within the fashion industry; replacing its four-show calendar with two runway shows and no longer...

- 10 August 2017, 07:30 in Features

Google and Facebook Dominate Internet Usage

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for...

- 9 August 2017, 08:30 in Features

Understanding the Millennial

Born between 1980 and 2000, the so-called Millennial generation – also known as Generation Y – has often been the subject of discussions...

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