- 31 August 2017, 08:30 in Features

Using Cross-Channel Marketing to Win Back Subscribers

Attempting to win back customers via channels that they have persistently shown no interest in will almost certainly achieve little results. Subscribers who are no longer engaging with your monthly/weekly emails are not likely to change their behaviour simply because you send them re-engagement emails. In fact, 75% of your email list could be inactive so it’s important to find ways to help slow down the churn.

Identify other channels to...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 31 August 2017, 08:00 in Features

Why Marketers Need to Get on Board with JICWEBS’ Digital Transparency Initiative

In an industry under extreme scrutiny, some of the biggest players are now coming under...


- 31 August 2017, 07:30 in Features

The Digital Trends Impacting the Automotive Industry

The UK’s car market has witnessed strong growth in 2017, building on 2016’s 2% increase in new car sales and the 7.3% growth in used car...

- 29 August 2017, 08:00 in Features

Why Happiness Matters to Marketers

Happiness and the secret to achieving it is one of life’s big debates. Just this August, a counterintuitive new study by the American...

- 24 August 2017, 09:00 in Features

Mayweather Vs McGregor: How to Make your Marketing Punch Above its Weight

This Friday, Las Vegas will host the boxing match of the millennium. Undefeated boxer Floyd Mayweather will come out of retirement to take on UFC's...

- 24 August 2017, 08:00 in Features

Targeting Customers in Real-Time Using Machine Learning

Research suggests that by 2020, around 1.7 megabytes of new information will be created for every person on the planet, every second. Thanks to the...

- 24 August 2017, 07:30 in Features

Why the Marketing Empath is a Brand’s Secret Weapon

In 2017 it feels like everytime we open up Twitter or Facebook, switch on or read the news, someone in the world is under attack. With President...

- 23 August 2017, 08:30 in Features

3 Step Workout for your Email Marketing Fitness

A good exercise routine can rejuvenate your mind and body, helping you stay active throughout the day. By working out on a regular basis, you can...

- 23 August 2017, 08:00 in Features

Which Came First, the Technology or the Concept?

Technology will continue to change the way we consume content – that’s a given. But when it comes to content creation, it can be...

- 23 August 2017, 07:30 in Features

Building a Connected Picture of your Customers in an Omnichannel World

Customers are now well accustomed to interacting with brands across a variety of channels and devices. This makes their lives easier, and creates...

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