- 19 September 2017, 07:30 in Features

How Retailers Can Use the Back-to-School Rush to Get Personal All Year

Except for holiday wardrobe shopping, summer is a quiet period for most retailers. That makes back to school shopping all the more important. It signals the end of summer, and the start of peak shopping season. It is also big money. Last year, the back to school market brought in nearly £1.45bn in retail sales, and sales increased this year by as much of 1.3% according to statistics by the...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 18 September 2017, 07:30 in Features

Predictive Tech Essential to Keep up with Competitors

Senior marketers are struggling to organise and utilise the masses of data they have available...


- 13 September 2017, 07:30 in Features

5 Top Tips to Make the Most of Your Internet Traffic

Only about 22% of businesses are satisfied with their conversion rates according to a recent study. What can you do about it? Marketing strategies...

- 11 September 2017, 08:00 in Features

GDPR: The Opportunity for Marketers

The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018, giving firms under a year to comply with the new EU regulation...

- 8 September 2017, 08:00 in Features

Trust Makes the Marketing World go Round

When it comes to brand engagement, consumers are cynical. We want to know why we should give our money, time, and primarily our trust, to one...

- 7 September 2017, 08:00 in Features

Using Technology to Measure the ROI of Influencer Marketing

Influencer marketing is becoming an increasingly important part of the marketing mix for brands seeking to get cut-through in a competitive media...

- 6 September 2017, 07:30 in Features

Why Marketers Should Harness Spoken Word Innovation

Until very recently, our online interactions have always revolved around screens. We have used a keyboard and screen as a means of inputting for...

- 5 September 2017, 08:30 in Features

The Power Behind People-Based Marketing

We are all aware that marketers today use a number of channels to reach consumers with people-based marketing arguably the approach of choice for...

- 5 September 2017, 07:30 in Features

How Machine Learning Can Unlock Data Insights for Marketers

In the second of a three-part series, I'm looking at how machine learning for marketers should focus upon learning from data sets in order to be...

- 4 September 2017, 08:00 in Features

Will Siri Kill the Email Marketing Campaign?

Siri, Alexa, Echo and other intelligent assistants are fast becoming part of the family. They simplify our home lives and are learning to anticipate...

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