- 3 October 2017, 07:30 in Features

3 Guiding Principles to Becoming a Purpose-Driven Company

Brands are at a crossroads. Everyone wants to enter the customer’s inner circle (the narrow list of 3-6 organisations you truly allow to have an important role in your life), but making the transition from focusing purely on the basis on the cost or quality of their core product and service isn’t an easy one to make.

To my mind, to enter the inner circle, and understand the benefits it brings,...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 29 September 2017, 08:00 in Features

How AI is Reshaping the Dynamics of Modern Marketing

Machine learning software and pattern recognition have come a long way since their birth during...


- 28 September 2017, 08:30 in Features

What Does GDPR Mean for the Live Chat Market?

The General Data Protection Regulation (GDPR) is currently the hottest business topic in Europe. Hailed as the biggest legal change of the digital...

- 28 September 2017, 07:30 in Features

Moving from Product to Purpose to Get Into your Customers’ Inner Circle: A  Challenge to Marketing Leaders 

As business leaders, we need to consider how to deliver personally relevant experiences to customers that help them achieve a goal. This means...

- 26 September 2017, 07:30 in Features

How to use Real-World Events to Support Digital Outreach

Marketing professionals are constantly battling to engage with customers who appear to show decreasing brand loyalty. This is against a backdrop of...

- 25 September 2017, 08:00 in Features

Nearly a Quarter of Digital Marketers Don’t Track Marketing Spend

 John Wanamaker’s infamous quote – ‘half the money I spend on advertising is wasted, the trouble is I don’t know which...

- 25 September 2017, 07:30 in Features

The Start of a Beautiful Relationship with your Customer

Business guru Peter Drucker famously once said that the purpose of business is “to create and keep a customer”. Such a simple...

- 20 September 2017, 07:30 in Features

How to Drive Brand Loyalty in the Digital Age

Thanks to the digital era, a brand’s reputation has never been more important. Today, consumers have the luxury of choice in unprecedented...

- 19 September 2017, 08:30 in Features

5 Tried-and-Tested Methods for New Businesses to Boost their Exposure

For new businesses, getting your brand out there can be challenging — especially if some of your competitors are dominating the market. How do...

- 19 September 2017, 08:00 in Features

Targeting by Temperature: How Brands can Cash in on Slumber Shoppers

Grey skies, wind and rain – it feels like the sun has packed his hat away, and made an escape for it. As gloomy weather leaves the nation...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS