- 25 October 2013, 08:00 in Data

The Dangers of Data (Part Three)

Over the past two days, I've written about probably the most well known urban legend in the world of data, and explained how Simpson's Paradox can be used to understand the mixed messages that data can sometimes present. In the final part of this series, I explain the responsibility of gathering great data. 

With great data comes great responsibility

Big data allows retailers a better understanding of their customers than ever before....

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- 24 October 2013, 08:00 in Data

The Dangers of Data (Part Two)

Mixed Messages and Simpson's ParadoxSimpson's Paradox is an interesting, if confusing, phenomenon that often crops up when analysing big data sets...

- 23 October 2013, 17:00 in Data

The Dangers of Data (Part One)

This is the first part in 'The Dangers of Data' series. Over the three parts, I'll be discussing the dangers, traps and pitfalls involved with data....

- 16 October 2013, 17:00 in Data

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- 16 October 2013, 08:30 in Data

Why Marketers Need to Get Behind Big Data

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- 4 October 2013, 17:30 in Data

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