- 6 December 2013, 17:00 in Data

Can I Trust My Marketing Data?

According to a recent Economist Intelligence Unit report commissioned by Capgemini, some 75 per cent of business leaders surveyed believe their organisations are now data-driven. Clearly marketing is at the forefront of this. The arrival of interactive personalised marketing and digital business, via the web, email, mobile and now social media generates a huge demand for collecting, integrating, analysing and using data.

Now so reliant upon data to support their modern...

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5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 8 November 2013, 17:00 in Data

How Advertisers can use Big Data to Turn Insight into Action (When it Matters)

You wouldn’t be surprised to hear that companies are producing and consuming more data about...

- 6 November 2013, 13:00 in Data

Five Steps Marketers Can Take to Make ‘Big Data’ a Reality in the Digital Age

‘Big Data’ is no longer a bright new concept that is just starting to be explored but has emerged as mainstream approach that every...

- 6 November 2013, 08:00 in Data

How the W3C Data Standard can Save the Global Web Industry Billions

Earlier this year The World Wide Web Consortium (W3C) launched to create a standard for managing certain types of website data found on ecommerce...

- 4 November 2013, 08:00 in Data

Digital Marketing Magazine Asks: Michael Shirrmacher

Judging by the wealth of articles on the subject, data is very hot in digital marketing now. Behavioural segmentation is an aspect of data that is...

- 1 November 2013, 17:30 in Data

Analytics: The Key to Marketing Success in 2014?

Analytics is one of the fastest-evolving aspects of marketing. Where once it involved little more than a cursory glance at specific islands of...

- 1 November 2013, 08:00 in Data

The Reality of Real-Time Data in Marketing

The rate at which we’re producing data is growing exponentially. IBM estimates that every day 2.5 quintillion bytes of data are created –...

- 31 October 2013, 08:00 in Data

How Companies Should Handle Personal Data

The Guardian’s reporting on Edward Snowden’s leaking of documents regarding both the U.S. and UK secret services classified surveillance...

- 29 October 2013, 08:00 in Data

Lies, Damn Lies & Big Data

Organisations now see big data and data analysis as increasingly important tools to optimise business operations, identify risk and predict future...

- 25 October 2013, 17:30 in Data

Big Data is Getting Smarter - What Can We Learn From Mobile?

In marketing circles, data is king. It’s the raw material for successful targeting within any great marketing campaign. It’s the secret...

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